The Best Augmented Reality Campaign Ever? Chocolate Love

You may remember a brilliant chocolate marketing campaign we featured here about a year ago from a Greek brand called Lacta. At the time I thought it was one of the smartest pieces of marketing I had seen online but they have only gone and bettered it themselves with a new augmented reality app. As you will see from the video below you can write personalized messages on to chocolate bars using the app and then send them to your friends. The best thing about the app is that the messages are only revealed when a friend scans a bar of Lacta themselves. This means that not only does your friend think of love when they see Lacta but they also have to actually buy a chocolate bar themselves to see the actual message. The whole brand message seems to be about Lacta being the brand that you buy for people you love and who are special to you and this campaign hits that messaging on the head perfectly. Whoever is in charge of coming up with these creative concepts seriously deserves a massive pay rise because they are brilliant.