Brilliant Smartphone Campaign Brings “Boring” Museum To Life

Most young people tend to find art and museums boring places that they have to go to on school trips or get dragged along to by the elders but a campaign in Poland is bringing art to a whole new generation thanks to smartphones and QR codes. People visiting the exhibition can use their phone to scan the paintings and when they do so it uses augmented reality to act out scenes from the paintings and bring the whole museum to life. It can often be hard to relate to art work that is hundreds of years old but the stories told through video brought a whole new understanding of the beautiful art work and made people appreciate it more. The campaign itself was a huge success with the tour booked months in advance and picking up mainstream attention on television, media, blogs and online in general. We have seen so many silly uses of QR codes but this is a real practical well thought out campaign that brings museums to the next generation and turns something that many youngsters found boring in to a world of technology that they understand. You can be sure that this campaign in Poland will be getting copied all over the world.