Breakdown Of How Google Made Its Money In 2011

So we all had a good chuckle at Google’s share price diving by 10 per cent last week when they announced slightly lower than expected earnings. The fact they tried to push out bullshit numbers about them having 90+ million Google + users to try and cover the disappointment made it seem even worse.

After all the hype of the earnings call and the plunging share price settled, it was worth having a look at the numbers in more detail and the following infographic does a great job of distilling just how Google made all its money in 2011. You would be forgiven for thinking last week that the company was in serious decline, but with $37 billion in revenues and solid year on year growth, that couldn’t be further from the truth.

If Google does have one problem, it is the fact that many accuse it of being a one trick pony with 97 per cent of their revenues coming from advertising, but if they do only have one trick it is a pretty nice trick to have. It’s also interesting to see some of the big spenders on the list with the likes of Amazon spending over $50 million on adwords alone.