The Huge Potential Of The Facebook Send Button – Get One Now

Facebook April 30, 2011 14 Comments

It’s the small subtle changes that Facebook make that are always the most powerful and keep the social network ahead of the game. Facebook launched the send button last week and at first glance it seems like a minor update but it actually goes a long way to weaving Facebook even further in to the fabric of the web. By now we are all familiar with the Facebook like button and for many it is part of our daily life and something that we use throughout the day both on Facebook and third party sites and the send button could become just as popular. The idea with the send button is rather than liking a piece of content and sharing it with your entire social graph you can actually share content from around the web with certain people or groups. It’s a logical move from Facebook and one that I’m pretty sure most publishers and Facebook users will embrace over the coming months…

The Benefits Of The Send Button

At first glance it doesn’t really seem that much different to an “Email this” button on websites but the difference lies in the social graph that you have on Facebook. I find lots of great content on a daily basis that I’d like to share with individuals rather than blanket it out to everybody. I think this will be massively useful for things like holidays, online retail sales, online movie sales etc etc. It’s all about the power of personal recommendations and I can imagine that if somebody I trusted sent me something that I should buy there is a very big chance I’d actually go and buy it.

Get Your Send Button Now

You can read about the send button here on Facebook itself and the idea is that you can add it to any piece of content online. You can go here to get your own code and the beauty of it is that it you can customize it to look pretty much how you want and then it is just a job of copy and pasting the code in to your own website or blog.

Subtle Change Will Go Far

The like button didn’t seem like that big a deal either at the very start but look how it has grown to the point where it now sits on millions of websites around the world and is starting to influence things like search results. The send button seems pretty unremarkable when you first see it, a small menial change. It goes a lot further than that though because it’s the power of it from a sales perspective that I think is massive. People turn to friends for advice when they go to buy things all the time. There is no more powerful recommendation than one received from a trusted friend and Facebook have just enabled every website in the world to add that ability. A small subtle feature update but a huge one when you think about it a little more.

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