Subscribe to Page Owners on Facebook

While Facebook has traditionally kept admins on Facebook private, last year they introduced the option to feature Page Owners, who could be a public representation for your Facebook Page. They’ve now taken the socialisation of Pages one step further, by adding a subscribe button onto these profiles:

While you’re not forced to feature public Page owners, it’s an excellent opportunity for companies to personalise their Page further and also open up more communication options. Now that you also have the option to subscribe, companies should consider doing this for those employees that they want to build a profile for as the social face or community manager. This further decreases the boundaries between the private and the public, giving a very real personality to organisations.

You should also make sure that all your featured page owners have the subscribe option activated, or your fans won’t be able to subscribe and you could miss a chance to build your community further.