Comments on: Social media is just 1% . The other 99% is you.

By: Walter

Walter — Wed, 06 Jan 2010 03:25:54 +0000

There’s no easy road to success. Social media are just tools. Real substance comes from our hard work, learning and patience.

By: How A Small business should be using Facebook pages

How A Small business should be using Facebook pages — Tue, 05 Jan 2010 07:27:20 +0000

[...] Lauren wrote about the importance of having a plan behind what you are doing in social media and that just setting up a Facebook Page [...]

By: Social Media As Local Business Strategy | directoryofstlouis

Social Media As Local Business Strategy | directoryofstlouis — Tue, 05 Jan 2010 05:42:40 +0000

[...] Social media is just 1% . The other 99% is you. [...]

By: Joe Klohr

Joe Klohr — Tue, 05 Jan 2010 04:33:11 +0000

Hi Lauren, Great Post! Your post has something that makes a light bulb go off in my mind. Social media is something you can never take lightly and is always a good reminder to me why we use social media in our strategy. Social does mean engaging with your followers with personality – Your Personality! When using social media in your business “the social part” means showing your passions about your business.

Thanks again for the reminder!

Cheers

By: Lauren Fisher

Lauren Fisher — Mon, 04 Jan 2010 21:26:59 +0000

Hi Roxanne. Thinking about social media as tools is definitely the right way to go about it. Especially if you’re using the workman analogy! You have to realise their potential yourself and use them in brand new ways.

By: Lauren Fisher

Lauren Fisher — Mon, 04 Jan 2010 21:25:22 +0000

That’s definitely a good strategy to take Henri. Although I’d say that it’s worth looking at the other sites your target audience might be active on, and assessing whether that’s right for you or not. But you’re definitely right in the need to stay focused. Too many people start getting traction on one site before they’re onto the next thing!

By: Roxanne

Roxanne — Mon, 04 Jan 2010 18:53:20 +0000

I couldn’t agree more. This just goes along the lines of someone complaining about machinery not working properly, when in fact it is the operator that is malfunctioned.
Social Media is a powerful tool and is in our hands, but it is up to us as individuals with what we decide to do with it and how we use it. “Get the football, run!!”

By: Dave Doolin | Website In A Weekend

Dave Doolin | Website In A Weekend — Mon, 04 Jan 2010 15:32:04 +0000

I’d say you have to do more. You can’t just open and read the books. You have to actually take effective action on the advice and instructions in the books.

This is how it works for programming books. There’s only so much you get with bedside reading.

By: Henri @ Wake Up Cloud

Henri @ Wake Up Cloud — Mon, 04 Jan 2010 15:23:36 +0000

Succeeding takes work and often less is more. My strategy is to focus on only one social media channel completely (twitter) and maybe add a second once I’ve gotten on a roll (Facebook), but I want to limit my options as much as possible so I can really own one space at a time. It also helps me work and keep my brain clear and focused.