Making Email Newsletters Social – Mailchimp Adds Facebook Like Button To Emails

We are big Mailchimp fans here at Simply Zesty and use it for all our own stuff and our clients. As if we didn’t like the service enough we now see that Mailchimp are adding Facebook like buttons to their list of options so as you can make your newsletters truly social. It’s about time something like this came along and made the whole newsletter experience more social. Most newsletters will have some simple way of sharing or passing the newsletter on to friends but those options are mostly ignored and have never been that successful. Introducing the like button though is a stroke of genius because people instantly trust it and will likely click on stuff they like pushing it back to their wall and increasing the amount of traffic/sales/engagement that happen as a result of sending that newsletter out. Here is a little short video that explains how Mailchimp are introducing the like buttons and some of the things that you will be able to do with them…