Fashion Retailer Shows Real-Time Facebook ‘Likes’ On Clothing Hangers
Any store or brand that tries to bridge the gap between the real and online world deserves some kind of recognition for their efforts, irrespective of whether they succeed or not. While there has been a number of attempts to do this, brands are still looking for a way to successfully integrate the two worlds together. Which is why this campaign from Brazilian fashion retailer C&A is a breath of fresh air and takes a step towards giving a Facebook ‘like’ a proper value.
C&A came up with a way to transfer ‘likes’ into a real world scenario with a new initiative called “Fashion Like”. Through this, the brand posted photos of a selection of items it’s selling on a dedicated Facebook page, where it invited customers to ‘like’ the ones that appealed to them. The brilliant part about this is that in their stores, the number of likes each item got is displayed in real-time, giving customers a good idea as to how popular an item is (online at least).
It’s a great idea, but what would have make this campaign especially interesting is to see how much of an effect it had on sales. Do more likes result in certain items being purchased more? How much of an influence does it have on consumers? Did anyone who liked an a piece of clothing online purchase the same item at a later stage?
A case study such as this is dying to be made and would be an invaluable resource for brands as they’d try similar initiatives. But for now, we’ll just applaud their efforts to do something original and hope that other brands will use this as a reference for when they create their own similar campaigns.