Diesel Jeans Launch In Store QR Codes That Let You Like Jeans On Facebook

Facebook June 3, 2011 8 Comments @niallharbison

This is a smart campaign from Diesel jeans that brings together a few different types of technology including QR codes and Facebook so as you can physically like items in their store that get pushed back to your Facebook profile. Diesel have always been innovative when it comes to social media and running in store campaigns and this is a great example of pushing content from the real world in to your social stream. The beauty of something like this is that people shop based on what their friends suggest and if your friends all see that you are shopping in Diesel and sharing photos from the shop then there is a very good chance that they will follow your lead and head in to the shop. The only small bit of confusion is that it allows you to view all the products on the phone which is a bit pointless if you are in the shop actually looking at them anyway but I suppose that feature would be useful for when you actually get home and want to browse before your next purchase. This is smart marketing though and yet another example of an interaction between the real world and Facebook…