Cadburys Create Enormous Chocolate Facebook Like Button

We’ve seen lots of large brands thanking their fans for reaching certain milestones on their Facebook pages including Heineken who sent out a team of models in Amsterdam to thank beer lovers. The latest brand to embrace the trend is chocolate maker Cadburys who have created a giant like button make entirely out of large blocks of their famous signature bar. You can see from the video that the stunt tooks days to plan and included detailed sketches of what the final structure would look like. The real cherry on top for the campaign was that one of the biggest fans was asked to come along and place the final tiny square on the very top to help complete the structure. It is great to see brands creating this sort of bespoke engaging content for their Facebook pages rather than just pushing up the usual sorts of updates and it is a piece of video that chocolate lovers the world over will share with each other.