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Category : Facebook

44% of Facebook Users Never Click On Advertisements [Report]

44% of Facebook Users Never Click On Advertisements [Report]

With their introduction recently, there’s been no shortage of reports and analysis about how well Facebook’s new advertising model is working and whether they engage users. A new report from Greenlight suggests that a significant proportion of users aren’t warming to Facebook advertisements with 44 per cent of users saying they’ve never clicked on one…

What Makes Facebook Investable? The Culture

What Makes Facebook Investable? The Culture

While products and trends come and go, there is one thing that a company can never switch on and off in a blink of an eye and that is culture. It is one of the most important elements in success and it is the one reason why I would invest in Facebook long term…

Reminder: Facebook to remove FBML support from June 6th

Reminder: Facebook to remove FBML support from June 6th

Facebook has been giving developers plenty of warning about their plans to remove support for FBML. They’ve been talking about it for over a year now with the planned phaseout of FMBL was first discussed back in August 2010, when the move to iframes for canvas apps was introduced. Facebook has been frequently changing the dates [...]

Huge News For Facebook Page Admins – Page Manager App Is Now Live [Complete Guide]

Huge News For Facebook Page Admins – Page Manager App Is Now Live [Complete Guide]

For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device. However, today Facebook have launched an update to their apps that allow page admins to start managing their pages in a far more effective way…

The 3 Most Used Apps On My Phone Are All Owned By Facebook

The 3 Most Used Apps On My Phone Are All Owned By Facebook

I was a little shocked today when I glanced down at my phone and saw that the three apps that I used the most all belonged to Facebook. For a company that’s said to be struggling with mobile and has an IPO coming up, that is not a bad position to be in…

Investors Getting Cold Feet About Facebook IPO As 70% Say They Won’t Buy Shares

Investors Getting Cold Feet About Facebook IPO As 70% Say They Won’t Buy Shares

While we’re all probably sick of hearing the word IPO anytime Facebook gets so much as a passing mention, its hard to remember a financial or tech related event that has had so much hype and buzz behind it. But while Friday gets ever closer, the investing public appear to be getting cold feet…

Animated Video Shows Just How Big Facebook Actually Is

Animated Video Shows Just How Big Facebook Actually Is

The coverage for Facebook ahead of their IPO is starting to mount and this short animated video does a great job of summing up the key points that potentially turned the social network into the biggest tech IPO ever…

How Did Facebook Grow So Much So Quickly?

How Did Facebook Grow So Much So Quickly?

With the company preparing for their long awaited IPO, a former member of Facebook’s growth team talks about the reasons why Facebook grew its user numbers so quickly and aggressively…

Advertisers’ Facebook Budget Increase 4x As They Warm To Social Ads

Advertisers’ Facebook Budget Increase 4x As They Warm To Social Ads

With the jury still out on how much revenue Facebook’s new ad formats are actually generating for the company, their effectiveness appears to be increasing for advertisers. New research from online advertising management platform Marin Software found that the introduction of these new ads has resulted in both…

The Amazing Revenue Stream That Facebook Is Keeping Up Its Sleeve Pre-IPO

The Amazing Revenue Stream That Facebook Is Keeping Up Its Sleeve Pre-IPO

In the last couple of weeks, there has been a huge amount of chatter around the upcoming Facebook IPO, but there is one product that Facebook has been keeping up their sleeves that could help them dominate the web. Just as Google rolled out revenue generating products in their early days, Facebook could be about to do the same…

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