Social media can seem very hard to measure for ROI (return on investment) and it is usually one of the first things that people ask us as an agency. One of the lucky things is that there are more and more tools coming on to the market that help measure ROI and this video does a great job of picking some of the headline figures form the last year and adding it to sexy music to show people the benefits of social media. Truth is that it would take a little delving in to the figures to see just how much work was put in to achieve some of the numbers talked about here but the video is great viewing and will no doubt be used by people all over the world at conferences and in their presentations…
Social media campaigns can often rely on some form of video to get them going but I wanted to highlight 5 here where video was at the very core of the whole campaign and help spread the message. There are other social media tools like Twitter and Facebook involved in many of these campaigns but the glue that makes them all work is the video element and when you say video on the web you often think of Youtube which is true here as well. With Youtube now being the 2nd biggest search engine in the world there is clearly a need for brands to use video as a key element of their social media campaigns and here are the 5 best examples to take inspiration from…
We invited mobile legand Pat Phelan along to winter camp to discuss the future of the mobile industry and figure out how it is all going to fit in with social media in the future. Pat is behind Maxroam a company that allows you to roam all over the world at a fraction of the cost of normal sim cards and is generally seen as one of the leading lights in the mobile industry. Pat brought a whole host of different phones with him to show off on the day and had some great insight into where we have come from and where we are headed…
The Denny iPhone App is probably one of the most addictive and well designed iPhone apps that I have come across on the iPhone and one of the best example of a brand using the iPhone effectively for advertising. The beauty about his app is that it allows you to fry sausages which in turn means that you are engaging with the Denny brand for 5 minutes as you use the app. The app store has been used for many useless apps but this is one that will really get users attention and is an excellent example of new innovative advertising and how brands are having to change the whole model of broadcasting their message that they have been happy with for years…
Our panel at winter camp consisted of Pat Phelan, Don O’Leary of Google, Gail Power of Facebook and John Kennedy of Silicon Republic and the Irish Independent and as always saw some great discussions with some insights into the future of social media and the different platforms that we will all be using in the future. Topics covered include news and how we will consume it in the future as well as mobile and the different tools we will use in the future. Some good all round discussion…
More video footage for you to watch now from the winter camp conference we helpd during the week discussing the future of social media. Next up is Damian Ryan talking about where agencies are positioned now, how the market is looking in general and what global trends they are seeing in the market place. Damian does a great job of setting the scene by looking at the UK market for some good examples…
One of the questions that we get asked a lot is about adding video to your linkedin profile and how to go about it so we decided to do a quick demo. It is a bit of a roundabout way of doing it as we us Google Docs to get it in there using an iFrame but the end result as you can see form the picture is that you get video on your profile which really livens up the whle page and means that your profile will stand out to others more than people you are competing with. Follow our short video tip to see how to add video to your linkedin profile…
Something that we get asked most about here by both people we work with professionally and readers of the blog who email us is how facebook fan pages work. We always get questions about FBML, the code behind Facebook fan pages, and even simple things like how to update fans so we decided to create 10 video tutorials to show you just how Facebook fan pages work. We cover everything from simple Facebook fan boxes to creating your own custom Facebook tabs…
Just stumbled across a great clip from Current TV on LinkedIn. There’s a few familiar scenarios in there and we thought it was good enough to warrant its own post! You can find more clips from Super News on their Current channel (they’re the people that brought us the Twitter video).
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I am always asked about how we get traffic to this blog and the answer is pretty complicated as you will see from the diagram in this post. We use a whole range of social media tools and sharing options including Youtube, Facebook, Twitter, Linkedin and slidshare and as you can see in the diagram we combine it with lots of other traditional marketing methods in order to build an audience here and further enhance our community. Try some of these techniques yourself and see how you get on…
