With all the buzz going on around Foursquare , I couldn’t wait for it to reach Dublin so I could try it out. When it did, I was a little disappointed. I haven’t found it to be overly ‘social’ as an application. It’s great to see what bars, restaurants etc.. people are in and read [...]
Remember when people were desperately trying to get links on other blogs sidebars? Or trying to get as many fans as possible on Myspace? Or trying to get to 100 fans to claim their Facebook vanity URL? The race is just about to start again and the latest object of people’s desire? Twitter lists.
For those of you not familiar with Twitter lists they are a new feature that Twitter are releasing on to the site that allows users to create their own lists of people they like. So I can group “top techies” or “great chefs” and others can see these lists and choose to follow people on the lists. The big problem with all this…Twitter decided toshow just how many lists people are on public on all profiles.
There is always some sort of race on in social media and the latest one that will inevitably kick off is the race to appear on as many lists as possible. People will soon forget all about the race to get the most followers and the people who spent hours of time manually adding followers or writing scripts will now move on to trying to get themselves on to as many lists as possible.
Bloggertone – a brand new site aimed at business bloggers is launching today. The site offers a forum for business bloggers to share advice and tips as well as being an outlet for people in business to contribute content when they might not necessarily run their own blog.
We did a little talk at an event today for Irish companies who are part of the Enterprise Ireland network and who are expanding into international markets. The day was to give these companies an idea about how to gain a presence online and covered lots of areas from email marketing to analytics and good [...]
A study into the online behaviour of Gen Y by the Participatory Marketing Network (PMN) has found that that email and texting proves to be more valued than social media. The survey was conducted with over 200 panelists aged between 18-24 and asked them which of the three they would least like to give up [...]
Icrossing have just released a pretty nice iphone application that allows you to monitor social media for free. The app ‘Say What’ is free to download and very easy to use. Just run a search and find results for Twitter, Digg, forums and blogs. The app can be downloaded from the itunes store now. I [...]
We love seeing really innovative campaigns around social media and the movie release for low budget “Paranormal Activity” is certainly something that falls under that bracket. Paramount, the studio releasing the film have started a campaign to see it get an extended full launch by asking fans to “demand” to see the film and as [...]
I want you to have a look at the screen grab for today’s Telegraph newspaper. Now the Telegraph is one of the oldest and most respected newspapers in the world but just like the rest of the their colleagues in print industry they are struggling amid decreasing circulation and shrinking advertising revenues. One beacon of [...]
Well, it’s been a quiet couple of months on the Measurement Camp front, but I’m happy to announce that it’s back! The (third!) Measurement Camp Dublin session will be held on 28th October, in the Odeon Bar & Grill. Tickets for the event are free and you can register on our Event Elephant site. For [...]
So people have a pre-conceived idea that social media is fluffy and that it is very hard to measure and I am always nearly having to defend it to people who can’t actually see where the real monetary value lies for businesses. Let me give you an example that will show you just how simple [...]
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