Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
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August 28th, 2010 by Lauren Fisher in Uncategorized

A look at Google’s latest offering, their dedicated realtime search tool. A pretty impressive service from them that shows they’re serious about social. I don’t think we’re quite there yet in terms of social search and I think this is a powerful offering from Google that will hopefully expand and diversify.

July 30th, 2010 by Lauren Fisher in Uncategorized

It’s that time of the week again – some lunchtime viewing of the Zesty Show. Complete change to the lineup this week, we like to keep things fresh!

July 19th, 2010 by Lauren Fisher in Uncategorized

Search engine optimisation is practically as old as the internet itself and we’ve seen many techniques come and go , from link buying to white-hat to black-hat. But where is search heading now? For a long time search and social media have co-existed but never really fed into each other. Changes in user behaviour and an increase in niche search is changing this though, and there’s lots to come in the way of social search.

July 16th, 2010 by Niall Harbison in SZ news, Uncategorized

In the latest episode of our weekly show we bring you all the latest news from the world of social media. With Niall Fagan on holidays this week we ha to draft in the new head of our UK office Duncan Birch who is here in Ireland for the week getting up to speed on [...]

July 11th, 2010 by Lauren Fisher in Uncategorized

A look at the latest tool to be released from Google – Youtube Leanback.The service is billed as a way to more ambiently view content online, with videos tailored to your interests. Is it actually a useful tool, or is it yet another offering from Google that’s failing to live up to expectation?

July 9th, 2010 by Lauren Fisher in SZ news, Uncategorized, Video

This week on the zesty show we have the lovely background back and are in a rain forest to talk about Google me and all the speculation that goes with it, the latest round in the browser wars and a bogus Twitter account from one of rugby’s most famous ever players Jonah Lomu. This is [...]

July 6th, 2010 by Niall Harbison in Uncategorized

Having worked in restaurants in the early part of my career I have been thinking in restaurants recently that having an iPad would be great and was even trying to talk a restaurant manager friend in to doing it recently. I thought it would have been great for taking bookings, showing photos of dishes [...]

June 18th, 2010 by Niall Harbison in Uncategorized, Video

We wanted to try and expand this blog and offer some new features to it over the coming months so today we trial the first episode of The Zesty Show which is a short video featuring Tom, Fagan and Lauren talking about a couple of social media topics that have made the news in the past week. Let us know what you think about the new show and make any suggestions that you think can improve the show…

March 24th, 2010 by Leo in Uncategorized

We are big fans of creating good content and letting that shine so as people will keep returning to your blog and traffic increases but we wanted to get a slightly more technical angle on blogging and how bloggers and website publishers can identify trends and spot how and where they might emerge. Leo Fogarty is the guest author on this one and it is well worth a read for those of you who might not come from a technical background and wanted to learn a little more about Google insights…

February 26th, 2010 by Lauren Fisher in Uncategorized

Never forget that one of the massive benefits of social media is that you get to have fun. You get to take your branding and identify to completely new levels and engage with your users in a real way that gets them talking about you and, most importantly, remembering you.

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