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Mercedes Turn To Augmented Reality To Help Sell Cars

Mercedes Turn To Augmented Reality To Help Sell Cars

In an effort to show the level of personalization one gets when buying a Mercedes the car manufacturer has launched a series of apps for Android and iPhone that show additional features on some of their most popular models. It is a 3D augmented reality all and it will ultimately help them sell more cars…

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100 Of The Best Marketing, Social And Viral Videos From 2011 [Part 2]

100 Of The Best Marketing, Social And Viral Videos From 2011 [Part 2]

This past year has seen an explosion of online marketing and social media videos with everybody from small businesses to large brands engaging through video campaigns. We have rounded up the 100 most inspiring and innovative campaigns to get you exited and inspired for the year ahead…

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Google Launches “Youtube Slam” – A Video Discovery Experiment

Google Launches “Youtube Slam” – A Video Discovery Experiment

With billions of videos to choose from on Youtube finding the best content is never an easy task but a new tool launching today aims to change all that. Youtube slam will put popular videos against each other with users asked to vote on the best ones…

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9 impressive social media campaigns using video

9 impressive social media campaigns using video

Use of online video is increasing drastically for brands, as many are exploring ways of integrating video into full social media campaigns. The uses of online video are extensive, and I wanted to look at some of the best social media campaigns that use video as part of an overall campaign, as opposed to ‘pure’ [...]

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Facebook App Helps Newspaper Get 1 Million New Readers Within 3 Weeks

Facebook App Helps Newspaper Get 1 Million New Readers Within 3 Weeks

Launched just 3 weeks ago at the F8 Facebook conference the social reader app from the Washington Post is about to hit 1 million users. The growth of this app which is mostly down to the new ticker on Facebook could herald a new frontier for news distribution on Facebook…

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Is The New Facebook Ticker Too Intrusive? Facebook Scaling It Back Already

Is The New Facebook Ticker Too Intrusive? Facebook Scaling It Back Already

Although there was the usual uproar when Facebook introduced their changes last week most people seemed to be pretty fond of the new ticker and the enhanced user experience that it delivered. In the last day or two though I have been starting to see a lot of negative comments about it and there are [...]

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ASOS Release Mind Blowing Youtube Dance Video

ASOS Release Mind Blowing Youtube Dance Video

ASOS are starting to get a lot of attention online with their smart marketing and their latest Youtube video is social media marketing at it’s best. It’s a dance video set in London and released to target the online 16-34 demographic that the company are after and it shows once again why ASOS are killing it with social media and will continue growing…

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Social media is growing, but print is still seen as more trustworthy

Social media is growing, but print is still seen as more trustworthy

While social media may be growing in popularity in business, it seems that key opinion makers still see print as more influential than digital. Is it the correct attitude to see something as unimportant until it’s hit the headlines, or are you taking a big risk by ignoring what’s said online?

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A changing landscape : 61% of decision makers now turn to Twitter.

A changing landscape : 61% of decision makers now turn to Twitter.

More and more decision makers and senior executives are turning to Twitter to network, compared to Facebook or even LinkedIn. It shows an increase in understanding of how to streamline social media activity, and where the best networking is to be had.

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Using social media to connect employees : tools and tricks

Using social media to connect employees : tools and tricks

There are great advantages to using social media tools to connect employees and open up communication channels. But how can this be done effectively and what are some of the tools you should be using to encourage collaboration and connections that can ultimately benefit the individuals and the business overall?

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18 educational apps that put the ‘smart’ into smartphone

18 educational apps that put the ‘smart’ into smartphone

Let’s face it, we all want to be seen as smart and intelligent people but sometimes we knowledge we learnt at school or university tends to be lost as we move away from education into working lives. For those wanting to brush up on old knowledge or learning something new, we’ve created a list of educational apps designed…

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