The media landscape has been changing in front of our eyes for the last few years and one tool in the middle of that change is Twitter. Some media organizations have been quick to embrace it while other have been asleep but make no mistake about it Twitter is shaping the entire media industry in ways we could never have imagined. Here are 10 of the ways in which the media industry is embracing Twitter…
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The monetisation of social media is a question on everyone’s lips. Up until now we’ve only really seen social networks generate revenue by innovative forms of advertising. But Twitter’s recent partnership with Gnip show that the real money is in the data that these services have. And it can be sold, at a pretty hefty price.
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With more and more people embracing Twitter I thought it was time to have a look at their DM feature and see just how secure it was. There has been lots of chatter in the tech community about this flaw for the last month but the average Twitter user has no idea that all their supposedly private DM messages could easily be exposed…
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Out of all the communities who have joined Twitter I would say it is journalists who have embraced it with the greatest vigor. Before Twitter came along I would have known a couple of journalists through my own real world network but I now follow over a hundred on Twitter and see their thoughts and [...]
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This interesting survey landed in our inbox a couple of days ago from sysomosos where they have analyzed 1.2 billion tweets to see if any particular patterns emerge around @ replies and Retweets. This Twitter survery is interesting because it shows that nearly 3 quarters of tweets go pretty much unanswered and I personally didn’t [...]
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With the new Twitter.com launching late last night I wanted to look at the new service and what is clearly a huge step towards monetization by Twitter. This really does open the door for far more engagement ads and branded content to enter the stream as well as meaning that less of us will be engaging through apps…
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This is something I’ve been thinking about for a while and find myself increasingly fascinated by. I wanted to look at how Twitter begins to consume more and more of our lives, and at what point this starts to have a real affect on our other, offline lives. This doesn’t necessarily have to be a bad thing, but it’s certainly different…
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There are days when I feel like giving up on Twitter. It can feel like a massive time drain and I often wonder why I would care what people are up to in their daily lives or bitching about other people’s lives. I often wonder if it is good for business and wherever possible I [...]
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Twitter is getting busier and busier lately, with the sidebar becoming increasingly cluttered to make way for new features. But do people actually want these features or do they take away from the main service that Twitter provides, which has always centred around its simplicity and ease of use?
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You know when companies have raised lots of money and are growing massively because they will suddenly have time to make a fun little vanity video project. I came across this one today when posted by the charming Stewart Curry on Facebook. The video shows some of the team behind Twitter and the various areas [...]
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I am always interested in why people hit the Re tweet button on Twitter so with that in mind I thought I would do a very quick 1 minute survey to see what people thought of the re tweet and just why the used it and what sort of content they liked to share on Twitter. Some interesting results…
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Twitter has just started rolling out a new feature that suggests new people for users to follow based on some of the people you follow already and I have to say it looks like something that Twitter badly needs and will vastly improve the user experience. Discovery of new users has been lacking for a while but this should change everything and make Twitter more like Facebook in terms of user discovery.
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