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Category : Twitter

Twitter’s ad system deconstructed – charging $120,000 per day for Promoted Trends

Twitter’s ad system deconstructed – charging $120,000 per day for Promoted Trends

A look at Twitter’s ad system, as they reveal that the charge for a promoted tweet is $120,000 per day. How does that benefit the advertiser, and what is the impact of Twitter’s current advertising option for small businesses? We examine a campaign in action – Super 8 – to see how Twitter promotions really work.

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Top tips on how you can benefit from the new Twitter search

Top tips on how you can benefit from the new Twitter search

As Twitter begin the rollout of their new search features and addons, I wanted to take a look at some of the ways that brands and users can take advantage of this new way of searching. Check out some top tips to guide the SEO strategy for your Twitter account. But remember these tips are a guide, you shouldn’t run your Twitter account purely for search purposes.

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New Follow Button Helps You Grow Followers 15% In A Week

New Follow Button Helps You Grow Followers 15% In A Week

The new Follow button on Twitter has only been out for a little over a week but already the results in terms of new followers for publishers after installing it are massive with this site seeing a 15% increase in just one week. This smart move from Twitter is increasing interaction on the site and ultimately increasing the amount of followers you have…

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New report reveals stats behind photo sharing on Twitter

New report reveals stats behind photo sharing on Twitter

In the wake of Twitter’s announcement on photo sharing yesterday, we share with you an interesting report that shows how people are currently sharing photos through the site, and which image hosting sites currently have the market share. The report reveals just how many photos are currently being shared on Twitter and shows what a huge market Twitter has just grabbed a share of.

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Is Jack Dorsey The New Steve Jobs?

Is Jack Dorsey The New Steve Jobs?

Running one game changing company would be hard enough but Jack Dorsey seems to be succeeding at the impossible and building two amazing companies in Twitter and Square. So just how is the man they call @Jack doing it and what is his vision for the future with these game changing companies?

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Twitter upgrades search, announces partnership with Photobucket

Twitter upgrades search, announces partnership with Photobucket

Twitter have today announced two major changes to the site, for their search engine and integration of photos. Earlier in the week we covered the expected announcement that Twitter would make around adding a photo sharing option, and they’ve now confirmed this with a partnership with Photobucket.

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New Twitter Follow Button – What Does It Mean For You?

New Twitter Follow Button – What Does It Mean For You?

After being stagnant for some time Twitter have come out all guns blazing in the last couple of weeks with a series of updates that are going to shape the platform going forward. First there was the acquisition of Tweetdeck, then came their new photo sharing service and just last night they launched a simple new follow button that could spread across the web pretty quickly…

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Has Twitter just proven the business model of the future?

Has Twitter just proven the business model of the future?

Twitter are due to announce a new photo sharing feature at the D9 conference this week. Is this a social feature too far, or is Twitter finally coming of age? With the recent acquisition of Tweetdeck and the planned acquisition of Adwords platform AdGrok, it seems that Twitter is about to step out of the playground and grow into a profitable business, proving a new type of business model.

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Brilliant Twitter Campaign Case Study

Brilliant Twitter Campaign Case Study

Twitter is not always the easiest place for brands to promote themselves but this innovative campaign from a Turkish phone company shows what can be achieved with a little bit of imagination and a few twists. The idea involved post its, live video and people trying to get the attention of celebrities…

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Twitter Buys Tweetdeck – What Will They Do With It?

Twitter Buys Tweetdeck – What Will They Do With It?

Twitter today has finally announced the purchase of one of the most popular Twitter clients…Tweetdeck. It’s a purchase that has been talked about for weeks but with it being official today we wanted to ask if this was a good move for both companies and what potential revenues could be earned via this new deal…

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5 great Twitter marketing campaigns

5 great Twitter marketing campaigns

Finding examples of great Twitter marketing campaigns can be difficult, so check out this list of 5 innovative Twitter marketing campaigns that you might not necessarily have heard of. The case studies chosen are both old and new examples, including a tweeting Google map, customised photos and an interactive treasure hunt.

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11 Twitter tips, tricks and apps you might not know

11 Twitter tips, tricks and apps you might not know

A useful collection of lesser-known tips and apps for Twitter that can help you get more out of your Twitter profile and activity., whether you’re using it for business or personal.

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