We promote your business through online PR and social media, enabling you to talk directly to your customers.
We follow 3 simple rules:
Is it time to stop seeing Twitter as the story itself and realise that it is just the place where stories are discussed? Twitter is often used as a lazy newshook to add a bit of ’sexiness’ to news stories, but I think it’s now moved past this and shouldn’t be the story in itself.
In light of the real time search that Google announced yesterday we take a look at where Twitter is at and ask if they missed one of the biggest valuations in history by not accepting a deal in the summer when they had every celebrity in the world embracing their service and users flocking to them. We look at all the challenges facing them including Facebook, the business model and the huge pot of money that is burning a hole in their pocket. There are some bright sparks on the horizon including geolocation but there is no doubt that users on the decline and there are some hard decisions to be made by the team at Twitter including…
Pizza Hut made headlines this summer when they hired dedicated Tweeter (or twintern) Alexa Robinson. She’s now back and with a new job title. Pizza Hut ran a competition to crowd-source her name and the winning entry was picked. Meet the Pizza Hut tweetologist.
Golfer Tiger woods has been in a serious crash and we looked at the way the news was being consumed around the world in an instant through social media whereas the main news networks were nowhere to be seen. This demonstrates the massive shift there has been between old media and new media, a massive shift is under way…
For the last couple of years I have had a nagging feeling that the best bloggers in the world have been spending all their time on Twitter and we have been missing out on some great content as a result. Twitter distracted us all from the job of blogging and what annoys me the most is that there is no way of finding all the great content on Twitter that people have been sharing for the last couple of years. I am personally delighted to see all the bloggers coming back to their blogs instead of twitter…
This week we are running a series of blog posts covering some social media essentials and we are starting with Tweetdeck and 10 short videos on some effective tips on how to get the most out of the popular twitter client. Tweetdeck is incredibly simple to use once you know how and these videos cover everything from how to manage multiple accounts to tips on how to get more traffic to your website or increase business leads. See what you can learn out of this and share any effective tips that you might have yourself…
I am always asked about how we get traffic to this blog and the answer is pretty complicated as you will see from the diagram in this post. We use a whole range of social media tools and sharing options including Youtube, Facebook, Twitter, Linkedin and slidshare and as you can see in the diagram we combine it with lots of other traditional marketing methods in order to build an audience here and further enhance our community. Try some of these techniques yourself and see how you get on…
McDonalds, Microsoft and Coca-Cola are among the first companies to sign up to CoTweet’s Enterprise Innovators programme. Put simply, the programme is a method for brands to manage their Twitter presence, providing functionality for multiple users to manage the account and also intergrating analytics. The company themselves bill it as ‘taking Twitter to the next level’. Businesses that sign up to the scheme are also guranteed a dedicated account manager. The only problem is that the Innovator’s programme costs $1,500 p/m , certainly not an accessible option for many businesses.
Last week we were lucky enough to have a story featured on a couple of big sites and it generated over 800 Re tweets so we decided to have a closer look and see if there was any interesting data within the analytics of the tweets and see if we could extract any interesting patterns. What we also noticed was that because there was so much data we got to see what apps people were using to access Twitter and just how long the story was popular on the site itself. Have a look and see what 800 Re tweets does for you on Twitter…
Twitter is a great way of consuming news but there is a lot of noise on the service and it can be hard to filter all the good quality content but the new service from Twitter time.es aims to eliminate that by delivering you a copy of a newspaper based on all the news in your stream. Itbrings the freshest and most relevant content based on what your friends are reading and it is well worth checking out. I just had my first paper delivered and I must say it is very good indeed…
Simply Zesty is a company that helps you punch above your weight with smart marketing.
The company was founded by Niall Harbison and Lauren Fisher. Here we share our tips on how to grow your company using free online tools.
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