Category : Twitter

The secret to Twitter success – it’s all about sharing links

Lauren Fisher Twitter July 21, 2011 Comments Off

When many brands open a Twitter account, they’re still not really sure what to do with it. We look at effective Twitter strategies for brands and show that it’s all about the links that you share. Links are an invaluable currency on Twitter as they affect the likelihood of people continually following you to get the best information they can then share on. Further to this, we share the good news that people are actually clicking on these links…

Top 10 most tweeted about events ever (so far)

Quinton O'Reilly Twitter July 18, 2011 3 Comments

Japan’s victory over USA in the Women’s World Cup final not only made them the first Asian team to win the competition but also set records online. The match became the most tweeted about event in Twitter’s history so far, gaining more tweets per second than the Royal Wedding or the World Cup…

No, introducing ads will not be Twitter’s downfall

Lauren Fisher Twitter July 16, 2011 7 Comments

Following the news that Twitter will be introducing ads into the newstream more and more, through a self-service ad platform, there has been a fair amount of outcry. These ads will not be Twitter’s downfall however and it seems like a natural next step in monetising the site. So why are people reacting in the way they are, and should we be worried?

Paying With A Tweet Case Study

Niall Harbison Twitter July 11, 2011 4 Comments

Paying with a tweet is a fairly new concept that allows you to get products and services for free in exchange for you tweeting about something. It means that you probably have to annoy allow your followers and friends but the flip side is you don’t have to spend any money. This case study shows the original people who came up with the idea to promote their book…

Finding Twitter too noisy? Shuu.sh could be the tool you need

Lauren Fisher Twitter July 8, 2011 3 Comments

A new tool has launched that transforms the Twitter experience completely, filtering out the most frequent tweeters so that those who tweet less frequently have an equal chance of being heard. It’s still in prototype mode, but the experience offered is impressive and is a feature that would be well incorporated into Twitter itself.

How Will Twitter Make Money? One Of Their Major Investors Speaks

Niall Harbison Twitter July 6, 2011 2 Comments

There is no doubt that Twitter has huge traction and with over 200 million tweets per day is starting to become a crucial part of the lives of many but the burning question of how they will make money has never been easy for the company to answer. This video with Chris Sacca one of their major investors gives some great insights in to where the company is headed…

Twitter to allow DMs without following for verified accounts?

Lauren Fisher Twitter July 4, 2011 2 Comments

Twitter look set to change the way direct messaging works on the site, by removing the necessity for users to follow each other to send a DM, for verified accounts. This means that many celebrities can start expecting a mass of DMs, but so too can brands, which is good news for many.

Twitter User Comes Up With World’s Best Job Application – Video

Niall Harbison Twitter July 1, 2011 2 Comments

One super creative Twitter user has come up with what has to be the most creative job application in the history of the world. Using a simple hack he was able to attract the attention of some of the best creative directors around, have them view his portfolio and eventually land a job as a result of using Twitter…

How Amtrak doubled their Twitter followers with Promoted Accounts

Lauren Fisher Twitter June 26, 2011 2 Comments

Amtrak show how Promoted Accounts can be used to grow your following on Twitter. But is their approach right, or have they simply invested in gaining a large number of people, without any consideration to how they can actually engage with them? A closer look at their Twitter account shows why they might have needed to invest in Promoted Accounts in order to gain followers in the first place…

Twitfooter – Letting You Add Tweets To Your Email Signatures

Niall Harbison Twitter June 19, 2011 8 Comments

For individuals or companies who want to raise awareness of their twitter account and latest tweets this new app called Twitfoot could be for you. It’s an app that connects with Twitter and pulls your latest tweets in to the bottom of your email footer and updates automatically to include any new tweets you send…

Why Gaming The Twitter Experience Is Never A Good Idea

Niall Harbison Twitter June 15, 2011 8 Comments

A couple of companies have come out with services in the last couple of weeks that seek to undermine and effectively game the Twitter user experience which is a really bad idea for both themselves and the users. Twitter is one of the most useful tools around and these services trying to drive either traffic or revenue through the service are never destined to work…

5 Things Twitter Needs To Do To Achieve World Domination

Niall Harbison Twitter June 13, 2011 4 Comments

Twitter’s growth has been spectacular in recent months and along with a whole host of new features it looks like they could be about to achieve world domination with some even claiming that they could be in a position to challenge Facebook. There is however some work still left to be done by Twitter and they’ll have to sort out the following issues before they can really start raking in the money…

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