A new tool has just launched, that allows you to track what locations your followers are from, with a percentage breakdown for the top 3 regions. It’s a valuable service for people that begs the question of why this isn’t something Twitter themselves introduced. Why do other developers consistently seem to do Twitter better than Twitter themselves?
Celebrities and Twitter have gone hand in hand almost since the start of the site, in a much bigger way than celebrities and Facebook. The nature of the site allows fans to feel close to the person as opposed to the brand of the celebrity, and celebrities are making the most of this as a money-making exercise. A recent case study by Fab.com shows how Demi Moore’s Twitter account is propping up their business. But is it sustainable for a brand?
Many people get frustrated when you can’t send private messages on Twitter because the user isn’t following you back. A new app has got around this. Enter – Twitgram. The site works by allowing you to send a DM to anyone on Twitter, even if they’re not following you. Is this really what people want though?
Twitter has always been slow to work with brands, and recent threats from other social networks could see them getting left behind unless they get on board and start facilitating businesses on the site. While they are investing in new advertising products, this will only reach a portion of businesses, and it needs to be complemented by organic activity that is currently lacking.
A new Twitter app called Undeltweetable lets you browse through an index of all the tweets that people have deleted and turns up some very interesting results. Twitter themselves are not happy about the new service but it does show one of the biggest flaws on Twitter and that is that once a tweet is deleted it never really is fully deleted…
While it’s largely an accepted practice to ‘buy’ fans on Facebook via Facebook ads, the same hasn’t really been true of Twitter, where acquiring fans has been viewed as much more of a dark art. As Newt Gingrich is accused of gaming his Twitter account to acquire folowers, it’s time to look at whether these bought fans can really be called fans at all…
The growth of Twitter and social media in general has made the need to measure and analyse accounts and their progress even greater for businesses. There are many analytical tools such as Optify and CoTweet which aim to help businesses drive more traffic and leads but the number of analytical tools are as many as they are varied.
Twitter has had a difficult time with advertising, first holding off for an incredibly long time before starting to monetise the site, then annoying users when they started to, as they had enjoyed an ad-free experience for such a long time. As they invest more in their ad offering, it seems that advertisers are not satisfied with the experience on the site, causing concerns for the potential of repeat business on the site.
For the last couple of years Twitter have offered “verified” accounts which are a way of telling if celebrities and well known people are real and distinguishing them from the spam and parody accounts. Verified accounts have a certain amount of status attached to them and now you have your own way of getting that ultimate status symbol…
As journalists and media organizations become more and more reliant on Twitter a case where the BBC have lost 60,000 Twitter followers overnight to ITV has got people talking about who owns individual Twitter accounts. Laura Kuenssberg was the political editor at the BBC before ITV poached her along with her rather large social media following…
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