Traditional print media has been taking a bit of a hammering now for the past couple of years. Circulations are way down and advertisers are taking the dollars elsewhere to getting better return on their money and to engage consumers in more interactive ways. Just last year newspaper circulations were down 30%, a huge amount for such an important industry that has helped to shape opinion and influence millions of us over the years. We look at a combination of the factors that have caused this decline and see if we can find any short term solutions for an industry that is on it’s knees at the moment. The biggest problem is that producing quality news costs money, professionally trained journalists and the infrastructure that they need to help them report are all costly and in order to be supported and for the medium to continue the industry needs to find additional revenue models outside of advertising and find them very fast. Here are some of the reasons why the print industry is struggling followed by some of the possible ways it might get out of the mess…
Chances are at some stage your website or blog is going to get covered by mainstream media or even featured on a social sharing site like Digg or get a ton of Retweets and although the benefits are great in the short term as the traffic comes pouring in the real benefits are what you can get out of it in the long term. We have some very specific trigger son this site for capturing readers when they come to the site and I have shown in this post how they work and how the graph looks after getting a big hit from a traffic spike. This post basically covers the basics of what to do in order to benefit from massive traffic spikes…
One of the most important things for most businesses to do is to generate publicity and coverage in the press. It can help with everything from sales to building your reputation and I wanted to share some of the tips that I have picked up over the last couple of years to help you get that coverage. There are a variety of tips here ranging from the good practice to the more original tips that have worked for me…
Golfer Tiger woods has been in a serious crash and we looked at the way the news was being consumed around the world in an instant through social media whereas the main news networks were nowhere to be seen. This demonstrates the massive shift there has been between old media and new media, a massive shift is under way…
Twitter is a great way of consuming news but there is a lot of noise on the service and it can be hard to filter all the good quality content but the new service from Twitter time.es aims to eliminate that by delivering you a copy of a newspaper based on all the news in your stream. Itbrings the freshest and most relevant content based on what your friends are reading and it is well worth checking out. I just had my first paper delivered and I must say it is very good indeed…
There’s a popular phrase that’s been doing the rounds in internet and marketing circles that ‘Content is King’. Content is not King. The phrase has been troubling me for some time because it’s far too simplistic in its ideology.
Suggesting that ‘content is king’ is suggesting that a website with good content will solve all your problems. What it overlooks is the need for good distribution – essentially communication – of the content you produce. There’s no point in having good content if no-one’s consuming it. It simplifies the fact that anyone producing good content actually has to work hard to make people find it and that the content alone is not going to bring people to your website. Other than with a bit of good SEO. You need to create a community on your website,
The intergration of online content and TV consumption is quite a hot topic at the moment. Many companies are experimenting with this new phenomenon, in a bid to successfully intergrate the two. Some are getting it wrong, but at least they’re experimenting with new ways to bring the two experiences together.
Some of us are taking [...]
1.Print Media
Print media lived in it’s happy little bubble from the time that the printing press was invented right up until today when newspaper circulation is in decline and the industry is on the emergency operating table trying to find a new revenue stream. Should be fully killed off within the next 5 years and [...]
Newspapers are in big big trouble at the moment as their whole business model is in tatters and to be quite frank I am delighted. You need to move with the times in business and they are literally miles behind and scrambling all over the place trying to find a new business model.
I know [...]
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