There’s a popular phrase that’s been doing the rounds in internet and marketing circles that ‘Content is King’. Content is not King. The phrase has been troubling me for some time because it’s far too simplistic in its ideology.
Suggesting that ‘content is king’ is suggesting that a website with good content will solve all your problems. What it overlooks is the need for good distribution – essentially communication – of the content you produce. There’s no point in having good content if no-one’s consuming it. It simplifies the fact that anyone producing good content actually has to work hard to make people find it and that the content alone is not going to bring people to your website. Other than with a bit of good SEO. You need to create a community on your website,
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