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Category : Thinky

How To Grow Your Business Online By Planting 100,000 Seeds

How To Grow Your Business Online By Planting 100,000 Seeds

Thinky April 27, 2011 6 Comments

When marketing your own business you used to have a very clear and defined path that you could follow that involved push marketing and using traditional media channels but the landscape has changed completely. Using our own business as an example I wanted to share some of the theory around how planting 100,000 seeds can change the perception of your business and influence people online and create positive word of mouth for your business the likes of which you just couldn’t pay for…

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Should You Only Promote Products You Love?

Should You Only Promote Products You Love?

Thinky April 19, 2011 9 Comments

I wanted to ask a very important question for all marketers out there and people who promote things for a living…should you love the products that you promote? It’s easy to say that you should but many individuals and agencies need to take all the business they can find and are not as lucky as David Ogilvy who can turn around and turn clients down…

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The Changing Landscape Of Social Media

The Changing Landscape Of Social Media

Thinky February 18, 2011 4 Comments

Some words I have been hearing a lot in recent times in social media…acquiring, owning, recruiting and retaining. All words I’ve heard from brands, agencies and people within the industry. Buzz words. Words we are more used to hearing from old media. Not the same social media buzz words from 18 months ago like community, [...]

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Are we learning faster, or just not there yet?

Are we learning faster, or just not there yet?

Thinky June 9, 2010 3 Comments

Sometimes we need a bit of perspective in this whole thing that we call social media. A recent commenter on a post I wrote, claimed that we are in the 2 year old phase when it comes to communicating online. I reckon he got it about right. But with the speed of the social media revolution, are actually learning quicker, or are we just at the very tip of what is possible?

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Is there something rotten in the state of the internet?

Is there something rotten in the state of the internet?

Thinky March 1, 2010 26 Comments

Richard Dawkins’ recent online battle that was sparked on his forum provides an interesting look into the way in which we function online and the importance of our online communities

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Don’t be the first, be the best

Don’t be the first, be the best

Thinky February 8, 2010 No Comments

Do you have a great idea for something but it turns out that it’s already been done? If you can come along and do it better, then it doesn’t matter if a poorer version exists already. You shouldn’t be put off by the existing market but rather see it as an opportunity to do something amazing and improve on what’s out there already. This is exactly what youtube did. They’re not known as the first video sharing site, but they’re certainly the best.

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More information, just less of it please

More information, just less of it please

Thinky January 31, 2010 7 Comments

Take it as a given that we now want as much information as quickly as possible. The ways in which we do this are changing as people constantly find new ways to allow us to scan content in bit-size chunks before deciding if it’s worth clicking through. What effect is this having on our attention span though and just how much content can we consume?

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Are You Losing Out By Chasing Your Goals?

Are You Losing Out By Chasing Your Goals?

Thinky January 7, 2010 10 Comments

We all have a goal in life. Some of us are working hard because we want a four bedroom house, some of us want our start up business to be the next Google, some of us are studying hard so as we can earn 100k a year, some of us are making sacrifices so as we can help others, some of us want to get our website traffic to another level and some of us might just want to find the special someone. We all day dream about these sorts of goals or toss and turn at night figuring out how we can achieve them, they are what keep us going when the roads are icy and the days are short…

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Why aren’t we celebrating the wins?

Why aren’t we celebrating the wins?

Thinky January 3, 2010 2 Comments

There is an emerging trend in social media, that is the obsession with failure. The trends on Twitter of the hashtags ‘PR Fail’ and ‘PR win’ expertly demonstrate this. There is little to no results for PR Wins. What is that makes us speak louder about the fails than the wins? These sites are just one example of the emerging trend in social media in calling out companies and individuals that is, at times, no better than bullying. Why is this?

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Was your date fitter on Twitter?

Was your date fitter on Twitter?

Thinky December 15, 2009 20 Comments

The old story of the perfect romance doesn’t apply anymore. Thanks to the tools of social media, the way we date has changed massively, showing just how powerful social media really is. You can often know someone online before you know them in real life, which has an effect on those early conversations. Is this a good thing?

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Are You A Social Media/Internet Addict?

Are You A Social Media/Internet Addict?

Blogging, Thinky December 4, 2009 11 Comments

We all spend more and more time on social media profiles and they can be a massive time waster during work hours but what can we do to get away from the constant stream of notifications, emails and updates? We look at a couple of natural ways of doing it and being strong on yourself but we also share a great productivity tool that measure everything you do online and actually goes as far as blocking you from some of your favorite social media sites. Either way if you want to get the most out of your time and be more productive and less reliant on social media you will need to look at one of these options…

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When The Going Gets Tough The Tough Get Going

When The Going Gets Tough The Tough Get Going

Thinky November 28, 2009 9 Comments

Business life and life in general can be very tough at times and with that in mind I just wanted to remind people that it is not what you do when things are going well that sets you apart from others but it is what you do when the chips are down and the odds against you that really sets you apart from the others. Make sure to pick yourself up of the canvas and get fighting when things are going badly…

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