The newest Author on the blog this week is Ciaran Treacy one of our Account execs here who is madly passionate about movies and this week looks at one of the best word of mouth online campaigns which is the Batman movie, The Dark Knight. So what made this movie work and how did so many people end up talking about it before it’s release?
It’s that time of the week again – some lunchtime viewing of the Zesty Show. Complete change to the lineup this week, we like to keep things fresh!
Some of the biggest sports brands, clubs and leagues around the world are now engaging on Facebook and due to the nature of sports they are gathering up lots of fans as they tap in to the massive fan bases that they all already have offline. We wanted to look at some of the biggest players and how they were engaging on Facebook…
There seems to be a new app online ever single day but very few stand out to us all here at Simply Zesty the extent that Getglue has since we first discovered it. We fell in love with it’s sheer ease of use when we first saw it so we tracked down CEO Alex Iskold to have a chat about Getblue and where the amazing idea came from.
Search engine optimisation is practically as old as the internet itself and we’ve seen many techniques come and go , from link buying to white-hat to black-hat. But where is search heading now? For a long time search and social media have co-existed but never really fed into each other. Changes in user behaviour and an increase in niche search is changing this though, and there’s lots to come in the way of social search.
In the latest episode of our weekly show we bring you all the latest news from the world of social media. With Niall Fagan on holidays this week we ha to draft in the new head of our UK office Duncan Birch who is here in Ireland for the week getting up to speed on [...]
In 2007, I released my band’s first EP, and our focus, for better or worse, was to move units in independent record stores and sell downloads on iTunes, emusic and other download stores. It worked at the time, we got into the Irish charts that week. But in terms of exposure, the results were ultimately [...]
New service Uber cab aims to take the ahassle of finding a cab in your local city. We chatted with founder Ryan Graves and asked him when this amazing service would be rolling out all over the world. You can only use Uber Cab in San Fransisco (what better city to launch the service) but there are plans in place to bring it to other cities very soon. This is a service that we could certainly see ourselves using…
A look at the latest tool to be released from Google – Youtube Leanback.The service is billed as a way to more ambiently view content online, with videos tailored to your interests. Is it actually a useful tool, or is it yet another offering from Google that’s failing to live up to expectation?
This week on the zesty show we have the lovely background back and are in a rain forest to talk about Google me and all the speculation that goes with it, the latest round in the browser wars and a bogus Twitter account from one of rugby’s most famous ever players Jonah Lomu. This is [...]
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