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Category : Sports

More silence, more noise; how a slow reaction did massive damage to ESPN’s brand

More silence, more noise; how a slow reaction did massive damage to ESPN’s brand

Twitter has broken down a lot of the walls associated with how we access and consume media. The micro-blogging site has allowed, among other things, instant reports on the news, sports and other topics of interest, making updates almost instantaneous. But on the other end of the spectrum, it means that rumours and speculation can spread just as rapidly especially if the story is in any way negative…

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The best of the best – Twitter’s greatest sports stars (Part one)

The best of the best – Twitter’s greatest sports stars (Part one)

Ever wondered who has the most followers in the world of Football, Golf or Formula One. Well wonder no more as we bring you (the first part of) the biggest names and stars to grace the micro-blogging site…

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The blur between pro and private; tweeting within English football

The blur between pro and private; tweeting within English football

With a new football season approaching, the usual topics are being discussed. The transfer market and who’s going where for what price, pre-season friendlies, injury concerns and what the squad will be when they start their respective campaigns. But another topic has been surfacing alongside these has been twitter and not for positive reasons. Over the past…

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How 10 Of The World’s Top Sports Brands Are Engaging On Facebook

How 10 Of The World’s Top Sports Brands Are Engaging On Facebook

Some of the biggest sports brands, clubs and leagues around the world are now engaging on Facebook and due to the nature of sports they are gathering up lots of fans as they tap in to the massive fan bases that they all already have offline. We wanted to look at some of the biggest players and how they were engaging on Facebook…

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How Social Media Is Changing The Sports Media Landscape

How Social Media Is Changing The Sports Media Landscape

Tom Fox blogs about the world cup for Setanta sports, is obsessed with sports and social media and also works here at Simply Zesty. He will be writing more about sports and social media in the coming months, here is his first post… As a massive sports enthusiast, I thought it would be interesting to [...]

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Find Me, Follow Me, Transact With Me.

Find Me, Follow Me, Transact With Me.

The ultimate goal of your business is to exchange something in return for the money in your customers pocket – it’s called a transaction. In this transaction you can exchange anything – a service, a product, a piece of information, an experience, or simply an emotion. Let’s focus on how we can use social media [...]

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Manchester United Fans Trying To Do “An Obama” With Social Media?

Manchester United Fans Trying To Do “An Obama” With Social Media?

Manchester United are a club in crisis as their debts spiral out of control but there is some good news on the horizon as one of the companies behind Obama’s rise to the white house, Blue Cube Digitial are getting involved with the Manchester United fans and using social media to try and rally the fans and raise money. With a fan base of over 300 million the similarities between this campaign and that of Obama are striking…

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Thierry cheats – the web responds

Thierry cheats – the web responds

Thierry Henry’s handball in the France v Ireland game last night prompted the response that we might expect on Twitter and youtube. There are now multiple clips of the incident and I would show you a screenshot of my Twitter stream last night but some of it is just too rude! There was also retaliation [...]

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The Future Of Sports Coverage – Live Streaming?

The Future Of Sports Coverage – Live Streaming?

Big international football matches are usually shown on terrestrial or even satellite television but the world cup qualifier this weekend between England and Ukraine is being streamed exclusively online in a move that is not going down too well with fans. The match is being streamed because broadcaster Setanta who had been due to screen [...]

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Serena Williams slammed online

Serena Williams slammed online

Serena Williams  hit the headlines this weeked, when a video of her conceding defeat to rival Kim Clijsters during the US Open spread like wildfire on the internet. The tennis star quit after a line judge accused her of verbal abuse. Mashable reported how the video clocked up views at lightning speed but a look [...]

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10 Industries That The Internet And Social Media Will Revolutionize

10 Industries That The Internet And Social Media Will Revolutionize

1.Print Media Print media lived in it’s happy little bubble from the time that the printing press was invented right up until today when newspaper circulation is in decline and the industry is on the emergency operating table trying to find a new revenue stream. Should be fully killed off within the next 5 years [...]

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Premiership Football Clubs On Twitter

Premiership Football Clubs On Twitter

A new feature here on the SZ blog is bringing in experts and bloggers from all walks of life to cover social media in their area of interest and put a different spin on it. We start this week with Kevin Coleman, from football website BackPageFootball.com who looks at how each English Premier League club’s [...]

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