The freemium model is well thrashed out on social media scenes as an accepted way to draw people in to your premium content. The idea being that people are left wondering what they get if they pay for something, if this is what you can afford to give away for free.
The tricky thing though, is [...]
During the boom years the drug of choice among the middle classes was cocaine. It is highly addictive, readily available and best of all for those using it…Very cheap. You could get a massive high for next to nothing. Remind you of anything we are all hooked on today?
You are addicted
The comparison may be stark [...]
We are going to talk about online relationships and how you should build them in this post and to demonstrate the point we are using the timeless example of a guy trying to chat up a girl in a bar. In the real world the guy often gets it wrong by waiting until the end [...]
Lots of new features coming in to the blog over the coming weeks and the first is this round up of all the best social media related stories from around the world that we will share every single Friday in the hope of brightening up your afternoon. Last but not least we will share one [...]
I often give talks about social media and rather than confuse people with buzz words and fancy industry lingo I like to give a simple case study using a profession that could not be more removed from the online world to show just how easy it is to implement and how much of a winner [...]
We often get asked what our top tips are for running a good blog, especially by people who are just starting out and want advice on how to write good posts, what they should be writing out and how to make sure people want to come back again and again. We thought we’d throw it [...]
Have just been playing with Brizzly for the last 30 minutes and I had one of those moments where you just become attached to a product or service and attach yourself to it instantly. I literally have shut down Tweetdeck (which I use to monitor a bunch of stuff) and the Twitter web page (which [...]
Big international football matches are usually shown on terrestrial or even satellite television but the world cup qualifier this weekend between England and Ukraine is being streamed exclusively online in a move that is not going down too well with fans. The match is being streamed because broadcaster Setanta who had been due to screen [...]
People often ask what the future of social media is and words like ‘web 3.0′ get thrown around in excitement without anyone (myself included) really knowing what it means. From what I can see, the future of social media lies in geo-location technology.
Twitter have recently announced that they’re close to a full public roll-out of [...]
YouTube has pretty much got the video market sewn up at the moment but they could have a 300 million tonne problem on the horizon if Facebook decides to put them in their cross hairs. Facebook has been slowly improving the quality of their videos and HD is now standard across the site with millions [...]











