Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
SimplyZesty SimplyZesty SimplyZesty SimplyZesty SimplyZesty
December 17th, 2009 by Lauren Fisher in Social Media

We want to share a great example of a small business using social media effectively. And we were on the receiving end of it! Fran Hollywood, of Made in Hollywood regularly uses Twitter to engage with his community and this week he used it bring some festive cheer to the Simply Zesty office. A great case stud for small businesses out there.

December 16th, 2009 by Lauren Fisher in Social Media

When you’re working in social media, as any walk of life, you need to ask yourself why you’re doing something. You need to set out clear goals at the start of the campaign so that your work has focus and you can see if it’s working for you. If you don’t know why you’re doing something, the chances are you’ll get lost.

December 15th, 2009 by Niall Harbison in Brands, Social Media

Social media offers you so many different ways of watching what your competitors are up to and it can be invaluable to informing your own strategy in the future. Used correctly these free social media tools will help you to not only see what is happening within an organization but also to get into the heads of the employees who work there. You’ll be able to tell how good the company is at customer service and judge what the relationship is like with their customers…

December 13th, 2009 by Lauren Fisher in Social Media

What is the value in sharing content and when does it become too much? There are now endless options for sharing content – almost too many. But what is the point in this? Is it actually helping you to reach new audiences? Making content shareable is something that has to be done smartly, not just for the sake of it.

December 9th, 2009 by Lauren Fisher in Social Media

Please take our short survey on how we use social media in Ireland. We want to look at the changing role of social media in our daily lives, how we use at work and in our personal lives. We’ll be comparing the results to our first survey, to monitor changes in trends.

December 9th, 2009 by Niall Harbison in SZ news, Social Media, Video, technology

We invited mobile legand Pat Phelan along to winter camp to discuss the future of the mobile industry and figure out how it is all going to fit in with social media in the future. Pat is behind Maxroam a company that allows you to roam all over the world at a fraction of the cost of normal sim cards and is generally seen as one of the leading lights in the mobile industry. Pat brought a whole host of different phones with him to show off on the day and had some great insight into where we have come from and where we are headed…

December 7th, 2009 by Lauren Fisher in Social Media

Feeling festive yet? We’ve got the top apps and websites to help you spread the Christmas cheer in 2.0 style. From old favourites like Elf yourself, to adding Christmas spirit to your Twitter avatar we’ve got it all covered here.

December 6th, 2009 by Niall Harbison in Brands, Google, SZ news, Social Media, Video, facebook, technology

Our panel at winter camp consisted of Pat Phelan, Don O’Leary of Google, Gail Power of Facebook and John Kennedy of Silicon Republic and the Irish Independent and as always saw some great discussions with some insights into the future of social media and the different platforms that we will all be using in the future. Topics covered include news and how we will consume it in the future as well as mobile and the different tools we will use in the future. Some good all round discussion…

December 5th, 2009 by Lauren Fisher in SZ news, Social Media, Video

More video footage for you to watch now from the winter camp conference we helpd during the week discussing the future of social media. Next up is Damian Ryan talking about where agencies are positioned now, how the market is looking in general and what global trends they are seeing in the market place. Damian does a great job of setting the scene by looking at the UK market for some good examples…

December 4th, 2009 by Lauren Fisher in Blogging, SZ news, Social Media

Social media is one of the fastest growing industries when it comes to online marketing and we invited the very talented James Whatley so speak at out recent winter camp and share some of his experiences from the social media scene in London. We wanted to share the presentation and video from the conference as James shares lots of interesting links and insight into brands doing it well and what tools we should be embracing in the future to get the most out of social media. A really great presentation well worth watching in full…