You wouldn’t let your shop or business premises get into a state like the picture above would you? You wouldn’t let the paint peel off the walls and not wash the floors or take out the rubbish for a couple of months. Appearance and perception is everything in the real world and it will affect how much you sell. People don’t like shabby shops with empty shelves. Guess what? The same principles apply online. Consumers and potential business partners form an opinion within a couple of seconds when checking you out online. Keep reading to find out some of the biggest mistakes I see businesses making online…
I was at a conference yesterday trying to explain to people why they should be spending their time online and one of the biggest factors that came across was the fear of the unknown about these fancy tools we all use online. I tried to explain that the tools we use very much mirror real [...]
It’s been just over 3 months since we did our last Irish social media survey (results here ) and we thought it was time to do another one.
You can access the survey here and we would be grateful if you could take just a few minutes of your time to answer it. We want to [...]
For too long now people have been obsessed with the numbers game on Twitter. How many people are following you? How many do you follow? Are you committing the ultimate sin of following more people than follow you? This is a game played mostly by people who don’t see that the real power is in [...]
I read an article recently that led me to think we’re taking things a bit too far when it comes to social media and the workplace. I found out from a discussion started by Ashely Seddon on LinkedIn that Gartner are predicting that by 2013 70% of employers will be enforcing avatar dress codes.
Yes, that’s [...]
As you will I am sure have noticed this weekend people all over the web have been tagging their tweets with #BeatCancer in order to break a social media world record and raise money for cancer. The idea is simple in that a donation of $0.01 will be made for every mention on Twitter, Facebook [...]
The president that is never more than a few seconds away from a trend on Twitter is the focus of a new grass roots site ‘Obama Should‘
Obama Should has been set up by a group of volunteers led by Edo Segal, with the aim of providing an accessible outlet to those who have suggestions for [...]
Sometime in the next day it looks like Twitter is about to go past the 5 Billion Tweet mark as calculated by the truly mesmerizing traffic tweet counter on the simple yet effective website Gigatweet. This is a truly staggering number that represents nearly 1 tweet for every single person on the planet and the [...]
We are always talking about how using all of this social media stuff takes time. It is about building up community. Engaging with people and not broadcasting. Most of you have a good idea about what has to be done at this stage and some are starting to execute it yourselves but the one thing [...]
The freemium model is well thrashed out on social media scenes as an accepted way to draw people in to your premium content. The idea being that people are left wondering what they get if they pay for something, if this is what you can afford to give away for free.
The tricky thing though, is [...]
