Niche social sites are growing in popularity for brands, as they seek to find new ways to reach their consumers outside of the increasingly noisy ‘big 3′ of Facebook, Twitter and LinkedIn. Here are a selection of campaigns on niche social platforms to show how this is being done well.
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Scandinavian Airlines discovered that their best customers were couples who booked together. With that in mind they came up with a campaign that used social media and a mobile app to highlight their offers. This is about as smart a 2 for 1 offer as you will ever see online…
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An audio visual installation composed of 5,000 internet video diaries is currently on display at famed modern art gallery, the Saatchi Gallery, in London. Entitled “Hello World! Or: How I Learned to Stop Listening and Love the Noise”, the work by US artist Christopher Baker, consists of video diaries being projected on a wall and the voices from the videos…
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With the biggest social media players fighting among themselves to reign supreme, it’s easy to forget that there are many apps out there which appeal to a specific interests and topics. With more and more people being put off by the battle between Facebook and Google+, this year could be the moment where people start choosing the sites that reflect their interests…
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Kickstarter, a funding platform for creative projects seeking funding in order to realise their goals, have just released a review of 2011, and given the current economic worldwide situation, it makes for encouraging reading for those seeking to get their own start-up established. Kickstarter operates by giving start-up projects the opportunity to pitch their ideas to a huge community…
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Is social media eroding the concept of identity, or solidifying it? The truth is that there is no easy or right answer, but we should look to social media as essentially changing the concept of identity if not for good, then at least for now. How we use social media tools to communicate our sense of self is an essential part of our day to day lives, yet we don’t often understand the implications for this.
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This spring will see the launch of Myspace TV, a new venture by the social networking site, another name thrown into a flurry of activity surrounding online TV at the moment with Google making a deal with vendors to include Android on their devices, and the results of a report revealing that while use of online TV is…
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Follow these key golden rules in social media case studies from brands, to develop a sound social strategy. Though there are many elements that go into a social media strategy, these simple rules should form the basis of your strategy, encouraging best practice from the start.
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With photo sharing sites like Flickr and Instagram gaining widespread popularity among photographers and smartphone users respectively, it would take something pretty special to shake things up.Warner Bros. believe that this is something that they’re capable of achieving this through the announcement of a new social media site called ‘Out My Window’….
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Every week there are thousands of stories about social media and technology and with all that information out there it can be hard to find all the best content which is why we have done all the hard work for you and curated the top 25 stories that you simply have to read this weekend…
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As most companies have now embraced the benefits of utilising social media sites in order to engage with consumers and clients, the challenge for many may be how to maintain and manage a constant interactive online presence. Smaller businesses have much to gain from an online presence, but the practicalities….
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61% of Disqus Comments Are Done Through Pseudonyms; Only 4% Use Real Identity
How much value do you place on comments? While an platform for discussions to develop between like minded individuals, the waters can be muddled by those who wish to offer their opinions through a false persona, by being anonymous or by adapting an online persona…
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