I have been noticing that social media is just getting noiser over the last 6 months and that there is a massive problem with trying to filter out some of that noise and find the really good content that matters. I wanted to look at some of the problems that are causing that noise and see what the solutions could be. I think for the whole industry to move forward as a whole it is very important that somebody comes up with a tool or service that really helps to eliminate all the noise in social media…
A small city in the UK is currently at the centre of a social media success story, with their campaign to promote road safety. What was originally targeted at local citizens in Sussex is now receiving over 1 million views online and is due to be aired at Ted conference. The key to their success has been excellent content, combined with an understanding of the local market.
I often write about the numbers game on this blog. How it doesn’t matter and how somebody with 2 followers on Twitter could be the person who sends you that huge lead or killer bit of information. Having said that the one thing that clients always talk about and look for are numbers. There is [...]
I have been noticing a new trend over the last year where companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. The latest example was the video below from Toyota commercial director Jon Williams explaining just how sorry he was about all the [...]
So as regular readers here know we produce tons of content on a regular basis and we often get asked for the best bits so we decided to gather up the posts that resonated most with you guys and build an E Book around them. One of the biggest problems we have with E Books is that they are mostly rubbish and thrown together with a view to increasing traffic or conversions on a site but we wanted to create something a little better than normal that would really stand out and add some value to the people reading it.
Though there are now many tools that will analyse your presence online, the analytics of social networks themselves is a hugely valuable area that remains largely untapped. Facebook’s recent introduction of impressions per post could be a game changer and we need to more sites offering insights such as this, that add value to your social media campaigns.
Social media can seem very hard to measure for ROI (return on investment) and it is usually one of the first things that people ask us as an agency. One of the lucky things is that there are more and more tools coming on to the market that help measure ROI and this video does a great job of picking some of the headline figures form the last year and adding it to sexy music to show people the benefits of social media. Truth is that it would take a little delving in to the figures to see just how much work was put in to achieve some of the numbers talked about here but the video is great viewing and will no doubt be used by people all over the world at conferences and in their presentations…
Now it may not be the sexiest side of all things social media, but the question of whether older people (we’re talking around 65+ here) really use the internet for anything other than email gets asked more than you might think. The silver surfer market is still a valuable one for many brands, but it’s not touched upon all that frequently. I personally believe that it’s an interesting topic that should be discussed more and that this mature market should feature more heavily in online marketing plans. According to a recent survey from Pew, 38% of U.S. adults aged 65+ now go online. Clearly this isn’t a majority share, at around 4 in 10 but I think it’s incredibly impressive given the fast pace with which you have to adapt to new technology today…..
PR is one of those businesses that is seeing a massive shift in how it operates thanks to social media. There are many industries that are in a similar position like the music industry, recruitment, print media and many others but PR is one that interests me especially and I have been following for some time. Many people (within the social media industry mostly) claim that PR is dead but that is over reaction. Changing, yes. Evolving certainly, but dead no. To show the importance of PR here is what one of the most successful business men of his generation thinks of the business…
I have a simple request for the powers that be at Facebook…please put the people who designed and built your iPhone application in touch with the people who build your website. I use Facebook on a regular basis for work and clients and I have to say I find i an incredibly frustrating experience at times on the web. In contrast when I use it on my iPhone it is one of the most enjoyable experiences and I can navigate to the places I want to be and achieve the tasks I want to accomplish in a matter of seconds. We spend most of our time on the go these days and people are busy, accessing the internet on the go is a key strand of social media….
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