Every week, there are thousands of stories about social media and technology out there vying for your attention. With all that information out there, it can be hard to find all the best content which is why we have done all the hard work for you and curated the top 25 stories that you simply have to read this weekend…
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Customer service online has almost come about as a surprise result of social media for brands. Where it was first embraced as a unique channel to carry out one to one communication with your target audience, it was a bit of a shock when it stopped being just about marketing, as we found that customers [...]
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You can spend ages waiting for a juicy social media PR disaster to happen, and then three come along all at once. This week saw Snickers, Bayren Munich and McDonald’s all facing a backlash over their online campaigns…
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Privacy has been the hot topic online for the last couple of weeks and things have gone to the next level today with Twitter starting to censor tweets in certain countries. While many see it as a great progressive move forward I think today is a day that the spirit of Twitter died a little bit…
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While we can argue without doubt that social media has lead to a proliferation of content, through ease of publishing, cheaper computers and improved internet capability, when you look at whether social media has lead to diversity of consumption of content, the point becomes harder to make. Sure, there is a lot more information ‘out [...]
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Marketers are always looking for the next social media phenomenon, and right now that appears to be Pinterest. It is currently one of the fastest growing sites in the U.S. and recent integration with Facebook is likely to see the growth increase even further. Beat the crowds and consider using Pinterest for your brand now.
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Groupon has teamed up with SmartDigital LLC, a Chicago startup which specialises in installing web-connected kiosks around the city,to add daily deals to their machines.The devices, which feature 32- and 46-inch touchscreens, will offer Groupon daily deals, the time and location specific Groupon Now!, and Groupon Getaways travel deals…
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Many publishers use Twitter as a way of getting more traffic through clicks and this simple infographic from Hubspot shows some of the best times and ways to get more clicks. Not everybody will use Twitter in such a scientific way but if you do want to up your tarffic then this may be worth a look…
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How has the publishing industry reacted to changes in the internet throughout the years? I take a look at archived versions of the New York Times and the Guardian from 1996 to 2012, to see how the sites have changed and adapted to the internet and social technologies.
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Good customer service can go a long way and Sainsbury’s have proven this by writing a brilliant letter where they reply to a 3 year old’s question. The letter is so good that it is attracting huge attention on Facebook and spreading all over the web making Sainsbury’s look extremely good…
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The internet can be used for good, it can be used for evil and then it can be used for the ‘just plain wrong’. Wot Went Wrong is just such an example of this, showing that sometimes, what can go wrong is the entire concept for a website. The site, which was launched yesterday from [...]
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Ever write a tweet only to get a response from a Twitter bot? Chances are you’ve come across one before, they’re an automated program designed to respond to any tweets featuring specific key words. The majority of bots are very obvious and, in turn, very annoying , but what would happen if they became more sophisticated, being capable of fooling almost anyone…
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