Social media campaigns can often rely on some form of video to get them going but I wanted to highlight 5 here where video was at the very core of the whole campaign and help spread the message. There are other social media tools like Twitter and Facebook involved in many of these campaigns but the glue that makes them all work is the video element and when you say video on the web you often think of Youtube which is true here as well. With Youtube now being the 2nd biggest search engine in the world there is clearly a need for brands to use video as a key element of their social media campaigns and here are the 5 best examples to take inspiration from…
Blogging has been declared dead by many in recent times (it is not and it continues to grow faster than ever) and with Twitter being short sharp bursts of information that is 90% lost we thought we would have a look into the different mediums that are emerging in the middle of the 2 platforms and found that there was a new type of platform emerging called…instant blogging. These are blogs that allow you to share all sorts of content including photos, video and audio at the push of a button and they appeal far more to time concious publishers than having to write long and time consuming blog posts, we share our top 10 here…
We wanted to bring in 2 experts to talk about the looming battle between SEO and social search and see if we could figure out where the whole industry was headed over the next couple of years. It is clear that search is becoming more social with the fluid sharing of links and content throug social networks like Facebook and Twitter and this is increasingly starting to influence search results and brands and businesses will have to sit up and take notice. This is very much a debate where we wanted to get opinion from as many people as possible to predict a market place that is going to change massively in 2010. It is the battle between social search and SEO…
On the surface, crowdsourcing has been a powerful and valuable concept, brought about by the capabilities of web 2.0 We need to ask ourselves whether it is really fair to both of those parties taking part in projects, or whether it is fundamentally flawed. There is still a way to go for crowdsourcing to function properly and produce the kind of work it is capable of doing.
Social media might have taken off in the last year but we have delved a little deeper and you can see the success of the services that make social media so prominent today all have their roots growing over the last decade. We created this social media time line so as we could all charter the growth of popular services such as Facebook, Myspace, Twitter and Youtube showing when they launched and when they were either bought or hit some crucial milestones. What is clear is that none of these are overnight successes and with a few exceptions most f the big services take at least a couple of years to reach critical mass and really take off. Check out our social media timeline…
Social media is a great way to find your next job. Here we’ve covered a range of tips to help you use completely free tools of social media to find vacancies, build relationships with potential employers and make you and your CV stand out from the crowd.
What a year 2009 has been for social media. It has swept into the conciousness of most people around the world and is starting to be embraced by brands and businesses who see it as a key way of both communicating and selling to their customers. You can see the top 50 social media stories of 2009 here but we wanted to take a look into the future and see if ze could have a look at where we are headed over the next 12 months. Predicting the future can be a tricky and foolish business that in hindsight can make you look foolish and with social mediq being one of the fastest moving industries around we are setting ourselves up for a big fall with our predicitions but it is still worth a shot…
It has been a crazy year for social media with a massive amount of take up from the mainstream community and we have sifted through the millions of column inches here to find the best of the stories from around the web in 2009. We look at everything from movie launches to phone battles and some of the top tips and resources from around the different blogs we follow on a daily basis. Sit back and enjoy the best social media stories from 2009…
The crisis with the Eurostar this weekend highlighted what an important part social media has to play in the communication of a crisis. What it also exposed is that there are many internal barriers and processes that are at odds with how social media functions, that need to be revamped and updated to better handle our 24/7 news culture. There are new projects developing that hope to change the way we consume and produce information in a crisis.
Chances are at some stage your website or blog is going to get covered by mainstream media or even featured on a social sharing site like Digg or get a ton of Retweets and although the benefits are great in the short term as the traffic comes pouring in the real benefits are what you can get out of it in the long term. We have some very specific trigger son this site for capturing readers when they come to the site and I have shown in this post how they work and how the graph looks after getting a big hit from a traffic spike. This post basically covers the basics of what to do in order to benefit from massive traffic spikes…
