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At the European summit for measurement, 7 key principles were laid out for the global standard of measuring PR. Social media is identified as a key principle, so how does this charter apply to the way we measure social media overall?
A recent survey found that over a quarter of corporate participants gave nearly complete control of their social media budget and strategy to PR agencies. So where does that leave us social media specialists?
One area of social media that gets ignored by many is gaming but with more people playing Farmville than were on Twitter until recently it is a huge medium that could be targeted by brands and business. With that in mind we talked to Dylan Collins about the sector as a whole. Dylan is the [...]
An excellent and creative example of a job hunter using a unique method to get right in front of his potential employers.
We have featured videos produced by Erik Qualman in the past on this blog and even interviewed him here about the rise of social search and the good news is that a new video is out and this time it is a follow up to the impressive social media revolution. Expect to see these videos [...]
We often get requests from people who want to avail of our services but who don’t have the budget to outsource all their social media needs to an agency so with those people in mind we have designed a training day that will provide all the information and tools needed to help establish a social [...]
It’s a holiday here so I wanted to keep it lighthearted and share a few of the videos on social media that I have personally bookmarked over the last couple of years and watch if I ever need inspiring. They may not all be relevant to what you do but they do give a good view of what social media is and some of the tools you should be using to grow your online presence or business in general. These are my top 5 social media videos worth bookmarking…
The opportunities for travel online are already huge, and they keep growing. There have been some key changes made by Google recently that could change hotel’s SEO and PPC strategies, and recent trends in mobile internet use show that there are some big things to come from the travel sector in the mobile space.
In the latest of our series of guest posts Ronan Hunt Murphy (prominent music blogger) shares some of his top 10 tips on what bands should be doing in terms of having an online presence and in particular what social media channels they should be using to try and reach out to their fans. Some great tips here and they can be applied to many other similar industries as well…
The ultimate goal of your business is to exchange something in return for the money in your customers pocket – it’s called a transaction. In this transaction you can exchange anything – a service, a product, a piece of information, an experience, or simply an emotion. Let’s focus on how we can use social [...]
