We promote your business through online PR and social media, enabling you to talk directly to your customers.
We follow 3 simple rules:
Most start ups and businesses don’t have much money and the marketing budget for themselves is something that often gets sidelined but we wanted to look at a couple of the things that have worked in social media that have helped ourselves market our company. The beauty of social media is that although some of these tools will take a lot of hard work there is little or no cost involved apart from your time and they should help you to increase the visibility of your company…
Following Neil Midgley’s claim that journalists and PRs shouldn’t be using Facebook for personal reasons, it forces us to think about the kind of ’self’ we bring to different social networks and the type of content that is appropriate for the channel.
There are lots of videos being produced to try and explain what social media is but this one really does get all the key facts in to under 2 minutes of footage. You are not going to learn anything amazingly new from this video if you have been using social media for a couple of years but it really is a good example of something that you could show people (upper management for example) within your company if you wanted to try and get them to start using social media. Short and snappy video with all the key facts and numbers well summed up…
There are tons of social media blog posts and there is lots of noise around the topic at the moment so rather than highlight blogs that you should be reading we thought we would share 20 blog posts that are worth bookmarking. These are blog posts that act as either “go to” resources or inspiration that you can check in on when needed. I often find people (readers of this blog or friends) asking me for advice and rather than having to write long winded replies I usually just give them a link to one of these posts which all have great information written by the relevant expert. Here are my 20 social media blog posts that are worth bookmarking…
Every day we hear about a company that’s embracing Foursquare as a way to engage with their customers, but far too often this falls into the ‘free stuff for our mayor’ bracket. To use Foursquare in this way is to ignore the true potential of the app and as a marketing effort, it isn’t going to create the right kind of conversation around your brand. More companies should be using it in new ways and pushing the boundaries…
I have been facinated by the launch of Google Buzz and by just how many people have started using it and chatting about it online. It now takes up prime real estate on big blogs like Techcrunch and Mashable with users encouraged to Buzz posts. To be honest what I have seen online (mostly on [...]
I have been noticing that social media is just getting noiser over the last 6 months and that there is a massive problem with trying to filter out some of that noise and find the really good content that matters. I wanted to look at some of the problems that are causing that noise and see what the solutions could be. I think for the whole industry to move forward as a whole it is very important that somebody comes up with a tool or service that really helps to eliminate all the noise in social media…
A small city in the UK is currently at the centre of a social media success story, with their campaign to promote road safety. What was originally targeted at local citizens in Sussex is now receiving over 1 million views online and is due to be aired at Ted conference. The key to their success has been excellent content, combined with an understanding of the local market.
I often write about the numbers game on this blog. How it doesn’t matter and how somebody with 2 followers on Twitter could be the person who sends you that huge lead or killer bit of information. Having said that the one thing that clients always talk about and look for are numbers. There is [...]
I have been noticing a new trend over the last year where companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. The latest example was the video below from Toyota commercial director Jon Williams explaining just how sorry he was about all the [...]
Simply Zesty is a company that helps you punch above your weight with smart marketing.
The company was founded by Niall Harbison and Lauren Fisher. Here we share our tips on how to grow your company using free online tools.
