When developing a social search strategy, it’s tempting to look at social networks alone and how you will effectively be found through search to gain new followers and brand awareness. But intrinsic in a good social search strategy is content and a recent survey shows that content is still the most effective part of your SEO , though it requires the most work in order to drive the results it’s capable of.
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Using Twitter search is something that many of us do on the web on a daily basis and it is indeed claimed by many to be one of the most important sites on the whole web today die to it’s real time search capabilities. Rather than just being a simple search engine to enter queries in to there are a ton of different syntax and tools that you can use to broaden your use of the service and improve the relevancy of the results you get. Here are some of our tip tips on how to get the most out of Twitter search…
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We wanted to bring in 2 experts to talk about the looming battle between SEO and social search and see if we could figure out where the whole industry was headed over the next couple of years. It is clear that search is becoming more social with the fluid sharing of links and content throug social networks like Facebook and Twitter and this is increasingly starting to influence search results and brands and businesses will have to sit up and take notice. This is very much a debate where we wanted to get opinion from as many people as possible to predict a market place that is going to change massively in 2010. It is the battle between social search and SEO…
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Bing has been grabbing a few headlines lately and it has certainly stormed onto the search market this year, making a big impact. I think there could be a potential for Bing, but I don’t think it’s future lies in search. At least, not as we know it. With their recent integration in Facebook search results and rumoured alternative to Google News they could make a real play for Google in areas other than direct search.
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We all know just how important it is for businesses to protect their identity online and one of the most effective ways of doing that is controlling what people find when they search for your company or even for you as a person. You may not always be able to control it 100% (as you can see from this search negative results will always appear in some format) but there are some good practices that you can put in place so as people get a good first impression when they search for you on Google. Here are our 5 tips for controlling your image online…
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Statcounter have recently released results that show search engine Bing has recorded the first decline in traffic since launch.The rival search engine to Google was beginning to take a healthy percentage of the search market. Bing’s share of the US market fell from 9.64% to 8.51%. Consequently, Google’s share increased from 77.83% in August, to [...]
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The chances are that you will have spotted the logo on the left many times on your travels and you have probably also heard about Delicious but you might not be familiar with what it is and what it does but I am urging you now that you should sit up and start using it. [...]
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Facebook just announced something that is going to shake through the whole social media scene and could just wipe Twitter off the map….they have added the ability to @reply your friends. Facebook (who recently got to fairly late stage discussions about acquiring Twitter) are very keen to get into the “real time” space and have [...]
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If you have a website or blog online and one of your main goals is to get as much traffic as possible (lets face it that is what a large proportion of people on the web are up to) then you will probably have read somewhere that you need to focus a little bit of [...]
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There is a very good chance that you have more than one tab open in your browser right now and are taking part in what is known as tabbed browsing. I am a maximum of three tabs open man myself but as the poll below will show there are a large proportion of people who [...]
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I was messing about late last night, looking at stats for Twitter on compete.com (I know, I really know how to have fun on a Sunday) when I noticed something that got my attention. According to Compete, the top referrer for Twitter is Facebook, with 11.4% referral share, compared to Google, which came in second [...]
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It seems like every week a new search engine launches and another one dies. Some go quietly – remember Cuil, anyone? There was a huge buzz around the time of launch, but that soon dropped off, as the traffic figures for the past 12 months show, below. Bing made headlines last month when it overtook [...]
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