Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
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Author of Thierry cheats – the web responds

Thierry cheats – the web responds

Posted on November 19th, 2009 by Lauren Fisher in news, sports

Thierry Henry’s handball in the France v Ireland game last night prompted the response that we might expect on Twitter and youtube. There are now multiple clips of the incident and I would show you a screenshot of my Twitter stream last night but some of it is just too rude! There was also retaliation [...]

Author of X Factor Special – Give Your Blog The Jedward Treatment

X Factor Special – Give Your Blog The Jedward Treatment

Posted on November 15th, 2009 by Niall Harbison in Blogging, news

The Xfactor twins Jedward may be camp teens who prance around in jumpsuits and sing very badly but there is an awful lot that we could learn from these 2 plucky young chaps. They are full of life and passion and there are a lot of elements of what they do that should be copied to imrove your blog. You don’t actually have to start by getting a jumpsuit and dancing around singing bad rap but just use their example as passionate young men who are giving it their all while holding their heads up high…

Author of The future of Bing is not in search.

The future of Bing is not in search.

Posted on November 14th, 2009 by Lauren Fisher in Search, news

Bing has been grabbing a few headlines lately and it has certainly stormed onto the search market this year, making a big impact. I think there could be a potential for Bing, but I don’t think it’s future lies in search. At least, not as we know it. With their recent integration in Facebook search results and rumoured alternative to Google News they could make a real play for Google in areas other than direct search.

Our selection of the best of the web this week, easy reading for a Friday afternoon and a random video just for the fun of it. We gather all the best weekly social media stories so as you can just sit there and relax on a Friday and take in all the best things that have been happening in the world of social media for the last week…

Author of First companies sign up to CoTweet

First companies sign up to CoTweet

Posted on November 10th, 2009 by Lauren Fisher in Twitter, news

McDonalds, Microsoft and Coca-Cola are among the first companies to sign up to CoTweet’s Enterprise Innovators programme. Put simply, the programme is a method for brands to manage their Twitter presence, providing functionality for multiple users to manage the account and also intergrating analytics. The company themselves bill it as ‘taking Twitter to the next level’. Businesses that sign up to the scheme are also guranteed a dedicated account manager. The only problem is that the Innovator’s programme costs $1,500 p/m , certainly not an accessible option for many businesses.

Twitter is a great way of consuming news but there is a lot of noise on the service and it can be hard to filter all the good quality content but the new service from Twitter time.es aims to eliminate that by delivering you a copy of a newspaper based on all the news in your stream. Itbrings the freshest and most relevant content based on what your friends are reading and it is well worth checking out. I just had my first paper delivered and I must say it is very good indeed…

Author of Twitter Traffic Declines In October

Twitter Traffic Declines In October

Posted on November 2nd, 2009 by Niall Harbison in Social Media, Twitter, news

Twitter traffic has been growing for a couple of years like crazy but October 2009 has seen it drop for the first time and it comes hot on the heels of further bad news with Stephen Fry claiming that he has quit the service. The traffic reports comes from a variey of online services including compete, Quantcast, Alexa and Hitwise who all measure traffic online and although this is only traffic that reaches the Twitter website directly and doesn’t include 3rd party apps such as Tweetdeck and Seesmic it does give a good overall indication of where things are headed.
Is this bad news for Twitter or is it simply a pause in growth before it starts another spurt? Have a look through the graphs after the jump and see what you think yourself…

Author of Simply Zesty Winter Camp

Simply Zesty Winter Camp

Posted on October 29th, 2009 by Lauren Fisher in Blogging, Brands, Google, SZ news, facebook, news, technology
Simply Zesty Winter Camp

Today we are announcing Winter Camp which is all about “The Future Of Social Media” and will have top Irish and international speakers. We wanted to create an event that would help brands and companies look into the future and see how industry experts see the market moving and how we should all be positioning ourselves.

The conference will cover the future of the social media landscape and how audience behaviours are changing ; the future of search and the future of Facebook ; brands of the future, looking at how businesses will change to utilise social network tools and how digital communication is affecting the physical structure of businesses ; the future of mobile, looking at the future of handsets and mobile devices and how the consumption of content will change.

We are also releasing 10 early bird tickets for the conference today which will be sold on a first come first served basis, check out the post for more info…

Author of New Facebook European HQ Dublin Open

New Facebook European HQ Dublin Open

Posted on October 27th, 2009 by Niall Harbison in Social Media, facebook, news

This afternoon I attended the press launch of the New Facebook HQ for their European and North African operations on Hanover Quay in Dublin with Tanaiste Mary Coughlan, director of online operations Colm Long and Facebook CFO David Ebersman.

The company was announcing the creation of double the amount of jobs it had initally intended to bring here and Colm Long said the main reason for that was “the accelartion in growth from 100 million users at the start of the year to the 300 million who use the service today”.

Ebersman claimed that “Facebook was still a very small company with only 750 employees but that it was growing rapidly and broadening it’s usser base”. Jobs to be created at the Dublin HQ include Sales, HR, Finance and “some engineering”.

Author of Tweetmeme Analytics Serves Up All Your Twitter Data

Tweetmeme Analytics Serves Up All Your Twitter Data

Posted on October 6th, 2009 by Niall Harbison in Twitter, news

More and more sites are starting to see Twitter as one of their main sources of traffic but up until now it has been fairly had hazard as to finding good analytics services to judge where that traffic is coming from but that all changes today with the launch of Tweetmeme Analytics. Tweetmeme is the [...]

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