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Latest Posts in Mobile

With online browsing behaviour changing, it’s important to stay up-to-date with mobile marketing. With our useful guides and advertising tips, as well as other campaign examples from big brands, you can put together an informed mobile marketing strategy based on the latest developments and trends.

Introducing The World’s First Scannable Pyjamazzzzz

Introducing The World’s First Scannable Pyjamazzzzz

A father of six, based in the U.S., has invented Smart PJs, where each set contains 47 'dots' that will load up unique content when you scan them with your phone. These will bring up a range of interactive content so you can now, according to this demo video, 'choose a story with your PJs'. Read More »

The Hate Button Is Here (Live From TNW2013)

The Hate Button Is Here (Live From TNW2013)

If you're a little fed up with all the 'likes' flowing through Facebook, then relax, turn that smile upside down for a while and download the Hater app. By hat the system is built on an Instagram set-up, where you have your home feed of everything your friends have hated as well as trending 'hates' worldwide. Read More »

Meet The 13 Year Old Programmers Who Are Showing Us How It’s Done (Live from TNW 2013)

Meet The 13 Year Old Programmers Who Are Showing Us How It’s Done (Live from TNW 2013)

If you're used to feelings of disappointment, or shock at what Mark Zuckerberg has achieved by the age of 28 (basically world domination), then be prepared to multiply those feelings by... a lot. Read More »

Startup Nutrino Aims To Eliminate The World’s Biggest Problem (Live from TNW 2013)

Startup Nutrino Aims To Eliminate The World’s Biggest Problem (Live from TNW 2013)

That problem being death - as announced in a pretty interesting introduction by the company founder. Nutrino aims to eliminate diseases caused by poor diet and nutrition by helping you to track your diet through your phone. Rather than recording your food diary to spot bad patterns (plenty of these exist already), Nutrino acts as a personal nutritionist through three simple steps. Read More »

Seven Tips For Effective Mobile Email Marketing

Seven Tips For Effective Mobile Email Marketing

With the many changes to advertising and the way we consume media, it's perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted way of reaching your audience. But while the format of email hasn't changed much since it was introduced, how we're consuming such content has. Read More »

Why Mailbox’s Huge Success Is Down To Simple But Ingenious Marketing

Why Mailbox’s Huge Success Is Down To Simple But Ingenious Marketing

Since its release back in early February, Mailbox has become one of the hottest apps on the iOS market. But while its app is worth talking about alone, it was thanks to some simple ideas that made sure its hype generated 1.3 million reservations... Read More »

Why Being ‘Mobile First’ Is No Longer A Choice

Why Being ‘Mobile First’ Is No Longer A Choice

Now that we're past waiting for the 'year of mobile' to hit and are now well and truly in it, it's time for organisations to look at their business strategy and decide just how much time and budget mobile is going to get. Rather than simply being a consideration for your marketing budgets, the extent of smartphone penetration has created a need for many companies to think 'mobile first' across the whole organisation. Read More »

The 5 Changes That Will Make Vine A Must-Have App

The 5 Changes That Will Make Vine A Must-Have App

Three weeks into Vine’s release, and the Twitter-backed app has shown that it has all the ingredients to be a smash hit. But the hard work is far from over. Simply Zesty community manager Aidan Coughlan suggests five changes Vine needs to introduce if it is to make its mark in the ruthless social marketplace. Read More »

How Mailbox Changes The Face Of Email

How Mailbox Changes The Face Of Email

If you've been keeping up to date with tech news, you would have heard about the iOS app Mailbox. The app aims to change the face of email with a slick interface and ensure that your inbox reaches zero more often... Read More »

Breaking Up Is Hard To Do: My Problem With Instagram

Breaking Up Is Hard To Do: My Problem With Instagram

Having been a massive fan of Instagram since it first hit the iPhone, a lot of the things that made it unique has left Philip Joyce wondering whether he should quit the service for good... Read More »

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