Simply Zesty has merged with Tibus Digital to form one of the UK & Ireland's largest digital agencies.
With online browsing behaviour changing, it’s important to stay up-to-date with mobile marketing. With our useful guides and advertising tips, as well as other campaign examples from big brands, you can put together an informed mobile marketing strategy based on the latest developments and trends.
It doesn't seem to matter where you go these days, you'll always come across somebody using a smartphone on their commute, in a restaurant or in a cafe. If it seems difficult to escape these users, then the next few years will see an increase of them with one billion smartphone users expected to be around by 2016. Or at least Forrester Research believe that this will be the case... Read More »
For marketing and advertising campaign, the link between traditional media and mobile technology in the world of advertising is usually the QR code, the medium of choice for marketers but not so much for consumers who find the transition rather jarring, a obstacle considering how advertisers are trying to capture the imaginations of consumers by combining the two worlds together... Read More »
For the most part, spin-off sites or apps can be nothing more than to cash in on a success but the latest spin off to the popular photo sharing app Instagram has a very sweet story behind it. Kaitlyn Trigger, who had been going out with Instagram co-founder Mike Krieger before and after he launched the app, wanted to create something special for him this year... Read More »
Considering their recent campaign relaunch, Foursquare are really emphasising the 'discovery' part of their app, wanting non-users to see that its much more than just a check-in tool that only shows where you are and add to its 15 million strong userbase... Read More »
I really hope most people weren't stupid enough to be surprised about the fact that Path were uploading address books to their servers because this is exactly the sort of thing that companies all over the world are doing at the moment as they all go about getting as much user data as possible to make themselves more valuable... Read More »
With the increase in smartphone owners and access to mobile web increasing, it's no surprise that the majority of reports reflect this trend with apps, mobile sites and ownership figures all on the up. Yet one of the more interesting reports covers the past three years, showing a steady growth of mobile internet usage across this period... Read More »
Since its relaunch two months ago, the social media app Path has clearly grown in popularity after its upgrade. In the two months since it relaunched, the app has attracted a million new users, roughly the same amount it accumulated in its first year of existence... Read More »
For the 50 million people who use Dropbox, you can never have too much free space for uploading your images, files and videos. However for free accounts, they cap the storage space to 2GB, but for those testing out a new photo import feature to automatically upload photos, they can get an extra 4.5GB to play around with... Read More »
![The Story Behind The Wildly Successful Instagram [Video]](http://www.simplyzesty.com/wp-content/uploads/2012/02/Instagram-Logo.jpg){kind=logo}
Ever since it launched just over a year ago, Instagram has been gaining millions of users and heaps of media attention for its simple social photo offering. It is a brilliant app and it's founder sits down for an in-depth interview with Kevin Rose to explain how it all came about, how they have managed the huge scaling issues and the growth they've experienced... Read More »
There's an increasing focus on the mobile platform, being signalled as the future for companies and brands, and with it, a number of reports either support or denounce this trend. With enough reports and infographics floating around the web, it's difficult to see what reports are worth noticing and which ones are best ignored... Read More »
