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Latest Posts in Google

Stay up-to-date with the latest news from the internet giant! Whether it’s a new service, or instead enhancing the functionality of existing ones such as Google AdWords, YouTube or Google+, we’ve all the latest marketing tips and tricks to help you stay ahead of the competition.

Google Starting To Lose It’s Brand magic?

Google Starting To Lose It’s Brand magic?

Google has been getting more and more noisy over the last couple of months with new products that they have been launching and I am just starting to wonder if it is hurting their brand. There is no doubt that up until now their brand reputation and products has been amazing but the signs are in recent months that they are starting to feel a little bit of heat from the competition and it just feels as if they are pushing things a little too hard. Here are some of the products and gimmicks that Google have been working on of late... Read More »

5 Early Flaws With Google Buzz

5 Early Flaws With Google Buzz

With the launch of Google Buzz yesterday the whole internet is screaming that it could be the end of Facebook and Twitter but we take a much more realistic view of the product here and say that although yes it is a great product it does still have a few early flaws that need to be ironed out. It looks as if Google has esentially taken the best parts of Facebook, Foursquare and Twitter and just added them to Gmail and called it Google Buzz. It will be interesting watching the development of this product over the coming year and it could be a big social win for Google... Read More »

New Google Gmail Social Product – Just More Noise?

New Google Gmail Social Product – Just More Noise?

News has been spreading on the web about a new product that Google is set to unveil today that is based around social activity and will be based within Gmail. There is much speculation that the product could be a Twitter competitor with content sharing at it's heart and we wanted to take a look at some of the previous misses Google has had in the social media landscape as well as asking do we really need yet more noise in our lives and why ruin a perfectly good service in email? Read More »

10 Simple Ways To Improve Your Twitter Search Experience

10 Simple Ways To Improve Your Twitter Search Experience

Using Twitter search is something that many of us do on the web on a daily basis and it is indeed claimed by many to be one of the most important sites on the whole web today die to it's real time search capabilities. Rather than just being a simple search engine to enter queries in to there are a ton of different syntax and tools that you can use to broaden your use of the service and improve the relevancy of the results you get. Here are some of our tip tips on how to get the most out of Twitter search... Read More »

Google is my life

Google is my life

Is it right that Google controls so much of our lives, both personal and professional? Google is an increasingly scary phenomenon and one that we should be watching with interest and caution. Google is rapidly expanding into other markets. This month it's phones, who knows what it will be next month? Read More »

The Battle Between SEO And Social Search : A Debate

The Battle Between SEO And Social Search : A Debate

We wanted to bring in 2 experts to talk about the looming battle between SEO and social search and see if we could figure out where the whole industry was headed over the next couple of years. It is clear that search is becoming more social with the fluid sharing of links and content throug social networks like Facebook and Twitter and this is increasingly starting to influence search results and brands and businesses will have to sit up and take notice. This is very much a debate where we wanted to get opinion from as many people as possible to predict a market place that is going to change massively in 2010. It is the battle between social search and SEO... Read More »

All Star Panel – Talking Future Of Social Media

All Star Panel – Talking Future Of Social Media

Our panel at winter camp consisted of Pat Phelan, Don O'Leary of Google, Gail Power of Facebook and John Kennedy of Silicon Republic and the Irish Independent and as always saw some great discussions with some insights into the future of social media and the different platforms that we will all be using in the future. Topics covered include news and how we will consume it in the future as well as mobile and the different tools we will use in the future. Some good all round discussion... Read More »

The future of Bing is not in search.

The future of Bing is not in search.

Bing has been grabbing a few headlines lately and it has certainly stormed onto the search market this year, making a big impact. I think there could be a potential for Bing, but I don't think it's future lies in search. At least, not as we know it. With their recent integration in Facebook search results and rumoured alternative to Google News they could make a real play for Google in areas other than direct search. Read More »

Using Social Media To Grow Your Blog – Diagram

Using Social Media To Grow Your Blog – Diagram

I am always asked about how we get traffic to this blog and the answer is pretty complicated as you will see from the diagram in this post. We use a whole range of social media tools and sharing options including Youtube, Facebook, Twitter, Linkedin and slidshare and as you can see in the diagram we combine it with lots of other traditional marketing methods in order to build an audience here and further enhance our community. Try some of these techniques yourself and see how you get on... Read More »

Simply Zesty Winter Camp

Simply Zesty Winter Camp

Today we are announcing Winter Camp which is all about "The Future Of Social Media" and will have top Irish and international speakers. We wanted to create an event that would help brands and companies look into the future and see how industry experts see the market moving and how we should all be positioning ourselves. The conference will cover the future of the social media landscape and how audience behaviours are changing ; the future of search and the future of Facebook ; brands of the future, looking at how businesses will change to utilise social network tools and how digital communication is affecting the physical structure of businesses ; the future of mobile, looking at the future of handsets and mobile devices and how the consumption of content will change. We are also releasing 10 early bird tickets for the conference today which will be sold on a first come first served basis, check out the post for more info... Read More »