Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
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September 1st, 2010 by Niall Harbison in Google

We all get a lot of mail. It’s the main way that most of us run our businesses and interact with others online. It’s a necessary evil and one of the most common complaints you will hear on social media channels is that people are too busy to answer all their mail. I did a [...]

August 22nd, 2010 by Lauren Fisher in Google

As every new social network or social networking feature launches, there is undoubtedly an article that follows that examines the implications of this for our online security and privacy. Eric Schmidt took this one further this week when he discussed the need for us to change our online identity. Is this the extreme, or a viable answer to a modern-day problem?

August 15th, 2010 by Niall Harbison in Google

When reports starting leaking out a couple of months ago about the new Facebook competitor Google me we all sighed and just presumed it would be another failure like Google buzz. Since then though we have seen Google starting to put its social plan in to place by making key acquisitions and strategic partnerships. Here is how Google is preparing for social…

August 11th, 2010 by Niall Harbison in Google

Google has controlled most search for a decade now and has been doing a great job of it but I often get frustrated by search and the clunky experience that it can be. We live in a world where we want information instantly and we want the most relevant information to us personally. Increasingly it is social sites that are delivering that information and that is a huge threat to Google…

July 8th, 2010 by Niall Harbison in Google, facebook

We all know that there is a huge battle just over the horizon between Google and Facebook and this presentation that has been circulating shows what Google see to be the perceived threats from Facebook and where the world’s biggest social network might have some weaknesses. I’m surprised that this presentation has made it out in to the wild but it makes interesting reading…

July 5th, 2010 by Lauren Fisher in Google

What does Google’s upcoming purchase of the ITA travel softward mean for the travel industry online and just how big is the area of travel search? We look at some key stats and examine what the deal could mean for Google’s competitors, namely Bing.

June 29th, 2010 by Niall Harbison in Google, facebook

There is a titanic battle brewing between Facebook and Google that will probably start to become public over the next year. It started by Facebook getting a lot of attention over surpassing Google in terms of traffic but has increased this weekend with the news that Google seems to be working on an exact clone [...]

June 16th, 2010 by Niall Harbison in Google

If I was one of the big property sites like Daft here in Ireland or Globrix I would be very worried today with Google making what looks to be a pretty significant move on to their turf. Google seems to be taking on pretty much every business sector that comes to mind and today it [...]

April 11th, 2010 by Niall Harbison in Google

Google have been doing lots of useless stuff in the social media arena recently but their latest project where you get to make your own video in the same style as their great Superbowl advert really is a lot of fun. All you have to do are add in a couple of your favorite search terms and choose the music you want to mash it up to and Google will generate a quick video for you that you can share to your various social media profiles. 5 great minutes of fun at least…

March 14th, 2010 by Lauren Fisher in Google

Google Play has provided us with a new way in which to view and discover new content online. It is ultimately more streamlined and though similar to Stumbleupon, is even more efficient as you receive all the content within one window. It may also hint at a new way of browsing the internet.

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