While Google AdWord users have been able to create simulations of bids changes for a while now – showing users how many clicks and impressions you could receive if your bid changed. However, this was limited to only keywords and ad group levels until now that is as Google has made further…
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With businesses eagerly awaiting the worldwide release of Facebook Offers and Foursquare basing their revenue strategy around the concept of offers and coupons, Google is the latest company to push its offers service and try to dominate the market with its latest update for Maps for Android, which focuses on offers as Google…
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Social networking on the desktop is essentially over as a game because Facebook have won the race by a mile but a huge new battle started last night with both Google and Facebook launching innovative products for mobile that will change the races forever…
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When it comes to making all their products social, it seems that there is nothing that Google won’t do and the latest sees trying to integrate social into Gmail again. Just like the company did when they failed with Google Buzz, it’s trying to ram social down our throats…
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Back in late March, Google Analytics introduced social reports to its services. With it, you could see how much traffic social media brought and which sites visitors came from. It’s probably worth reminding people that this feature exists since it took a while for it to finally emerge, but not only has it rolled out to everyone…
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Tying in with the numerous additions Google has made to its Maps product, the search engine giant is focusing in on convincing small businesses to make better use of Maps. Following the same train of thought that created their mobile playbook, Google has started another campaign with a new…
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Google has recently announced an update to Docs which sees a number of new design features to help you create better looking documents. Here’s a look at some of the best updates they’ve made and how you can make the most of them.
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Google is really making a go of mobile and advertising in recent times. Just last week, they released a playbook educating brands and businesses about the merits of mobile advertising, AdWords for Video and adjusting AdWord’s algorithm so that misspellings and similar words would be recognised when searched…
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Google+ has many critics, but when it comes to boosting your organic search results, this study finds that it is far more effective than both Facebook and Twitter. It is hardly a huge surprise given the fact that Google owns the service, but the extent of the results might come as a surprise to many…
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We seriously doubt anyone has ever wanted to play a game based on Google Maps, but you have to admit that this is a nice way of promoting a product. A few months ago, Google released an advert which showed two men moving a marble around a map by tilting the table in different angles…
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With the growing number of smartphone and tablet users emerging in recent months, many businesses and brands are trying to adapt to a new medium and develop their advertising and marketing strategies. Now Google has decided to release a mobile playbook designed to help businesses better understand and utilise…
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Google Maps has added another new feature with the introduction of Photo Tours, which allows you to take tours of more than 15,000 famous and scenic landmarks around the world. Using advanced computer vision techniques, the tours create a 3D experience from public, user-contributed Picasa…
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