Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
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August 22nd, 2010 by Niall Harbison in facebook

With Facebook introducing their new location based service Facebook Places this week there have been the usual questions about privacy and in fairness Facebook have done a lot to answer those questions including producing this excellent video that explains where you stand with the privacy settings…

August 19th, 2010 by Niall Harbison in facebook

Last night Facebook changed the whole landscape of the location based services market by releasing their Facebook Places product. I watched the presentation and was well impressed but it left some questions that will be hard to answer this early and without most people evening getting their hands on the product. Here are what I think Some of the important early questions are around Facebook Places…

August 12th, 2010 by Lauren Fisher in facebook

Evaluating the cost of a Facebook fan/Like is something that every brand or advertiser has an interest in. It’s something that’s frequently mooted about when exploring the ROI of social media, or exploring metrics such as AVE. It’s an incredibly tricky metric that must be approached carefully, if at all. It’s also important to remember [...]

August 10th, 2010 by Niall Harbison in facebook

Facebook can always seem like they are moving the goal posts on the site and that is probably the case with an impending couple of changes one of which will seriously affect Facebook fan and community pages. We wanted to share these impending Facebook updates so as you have plenty of time to prepare the changes you will need to make from a design perspective…

August 4th, 2010 by Niall Harbison in facebook

The insights on Facebook pages have always looked great but to be honest I have never really found them all that useful apart from breaking down some basic demographics. A couple of months ago Facebook improved their analytics and now they have improved them again and started to roll it out on to their Facebook [...]

August 2nd, 2010 by Lauren Fisher in facebook

Facebook could be facing its most serious threat yet, and it’s coming from Hi5 and Google in the form of social gaming. Facebook have made huge waves in this area, bringing it to the mainstream market, but they’ve never got it quite right. Could their time be up?

July 19th, 2010 by Niall Harbison in facebook

I was working on some Facebook stats for a client project this evening and as I started to come across more and more of them I thought they would be worth turning in to a quick presentation and sharing here on the blog. I think we sometimes forget just how big Facebook actually is and [...]

July 17th, 2010 by Niall Harbison in facebook

The rise of the new Facebook “Like” button has been stratospheric in recent months but we wanted to look at some of the reasons why people are actually clicking it and if there was any benefits for users at all. There are certainly some reasons that it might be beneficial for users to “like” content but for the large part it is Facebook who are laughing all the way to the bank as we like everything in sight…

July 12th, 2010 by Niall Harbison in facebook

We are big Mailchimp fans here at Simply Zesty and use it for all our own stuff and our clients. As if we didn’t like the service enough we now see that Mailchimp are adding Facebook like buttons to their list of options so as you can make your newsletters truly social. It’s about time [...]

July 8th, 2010 by Lauren Fisher in facebook

The second trailer is out for The Social Network and we have it right here! We’re still yet to see any actual footage from the film, but this isn’t affecting the online buzz.

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