Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
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July 26th, 2010 by Niall Harbison in Blogging, business

If you publish a blog, make videos, engage on Twitter, take part in forums or engage in anyway online there is a very good chance you are going to come across some negative comments directed at you personally or towards your brand or business. It might even be more than a couple of comments as [...]

July 7th, 2010 by Lauren Fisher in business

As companies get more and more involved with social media, and the area of customer service through social media gets bigger and bigger, how these relationships are managed becomes increasingly important to brands. It becomes necessary to devote more money and resource to this – but just how does this social CRM work?

June 7th, 2010 by Niall Harbison in business

Social media is certainly a hot ticket at the moment when it comes to marketing with brands all trying to get ahead of the game. It’s a great cost effective way of marketing and engaging with your customers in a meaningful way and if done correctly the return on investment can be stunning. There is [...]

April 28th, 2010 by Niall Harbison in business

There are lots of industries that social media is helping to change and one of those that are starting to see some of their budgets slip away is recruitment. For years recruitment has been owned by expensive recruitment agencies and consultants who have large databases of candidates that they match up directly but once again social media is starting to become effective at cutting out the middle man and connecting potential employees with employers directly.

April 12th, 2010 by Lauren Fisher in business

We think that business cards are one of the oldest and stupidest forms of communication and although we would love to do away with them completely that is not possible and we thought we would try and do something a little bit different with ours. Many of you will be familiar with Moo business cards but if you are not you should head on over and order some cheap ones yourself because as you can see from ours ouy can have a lot of fun creating custom designs…

March 31st, 2010 by Lauren Fisher in business

It’s not every day we have Lewis Hamilton to help us with one of the projects we are working on but on The World Of Difference campaign from Vodafone we did have him help spread the word and record the following message about how the scheme will work here in Ireland. If you are not familiar with World Of Difference it is a great opportunity that involves the winning applicants getting sponsored by Vodafone to spend a year with the charity of their choosing with a salary covered up to 40,000 Euros…

March 18th, 2010 by Niall Harbison in business

Although we are a social media company we have always been singing the praises of email as one of the most effective ways of marketing to people. We all seem to have a pre-conceived notion that all email marketing we get is spam but if done correctly it can be one of the most effective and engaging ways of talking to your customers. We have been lucky that our list has started growing at a very rapid rate lately and we wanted to share a couple of the tips that will help you achieve that as well…

March 9th, 2010 by Niall Harbison in business

Over the last 3 years I have been immersed in start up life and due to the very nature of the game you often find yourself short of cash and scrambling to do business deals and make a little money out of thin air. Cash is at a premium. During that time I have taken [...]

March 7th, 2010 by Niall Harbison in business

Using social media tools and blogging in general seems like very simple skills for us all to master when we are sitting here doing it day in day out but to a whole world of people out there it is a skill that is completely alien and they don’t know where to start. I was at a talk at the weekend given by Darragh Doyle about how to start blogging for business and it got me thinking about just how helpful some of these talks can be to some people…

February 26th, 2010 by Niall Harbison in business

I am using an Irish example in this post but for those of you reading this in other parts of the world you will be able to apply your country, small village or city to this post with the same logic. Our business is based in Ireland. As I am sure you know Ireland is [...]

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