A new and unique opportunity is emerging for brands online : the ability to capitalise on envy among friends. As unlikely as this sounds, a recent survey found that 13% of holidaygoers were compelled to book after being jealous when seeing their friends holiday snaps on Facebook. It shows the potential for a new type of commerce, more engrained in the nature of social media overall.
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A new research project has been commissioned, to explore the idea that the majority of your next friends on Facebook can be predicted. By looking at common factors between people, the researcher Jure Leskovec believes that he can predict who people will become friends with next. It’s a powerful hypothesis, and the same could easily be applied to brands, to change marketing forever.
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Red Bull are one of the biggest and most successful brands in the world and rather than resting on their laurels they are releasing a full length feature movie that is coming to cinemas this September. The movie is about snowboarding and they claim it is going to change the way we all think about that particular sport and from the looks of the trailer they have just released they might just be right…
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A new social media measurement tool launched by Comscore, aims to tell marketers more about how their social media activity is working for them, beyond looking at basic metrics. But when a tool like this only works if you have more than 500,000 followers, is it time to admit that social media can never truly be measured?
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Hugo Boss have launched a new Youtube campaign and a first for interactive video. They’ve integrated webcam technology with their new film ‘KINO’ to allow users to control the action in realtime. This isn’t the first time that Hugo Boss have created innovative interactive experiences and it shows the luxury brand is dedicated to social media.
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Following controversy online around their most recent ad campaign, the California Milk Board pulled their ads and launched an entirely new ad strategy in days. It’s an important reminder in how social media can make or break your brand, but looking at the campaign further, shows that the executives may have acted prematurely here, and pulled what was largely a successful campaign.
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Gateway is a brand new offering for brands, combining traditional CRM with social data. What it means for brands is that you can bring your CRM into the 21st century, building complete social profiles of your customers, using this to change the way you do business and the trends you can build up on customers to influence business practice.
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With so many marketers and brands struggling to understand the real value of social media, with simple metrics often not providing the full answers, we’ve put together 10 case studies that prove the ROI of social media. The case studies provided are given as guides to show the different metrics you can look for to evaluate the success of a social media campaign.
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As more brands look to gamification as an emerging social strategy to engage their fans, we offer 5 great case studies to provide inspiration to other brands and show how gamification concepts can directly benefit your business. Examples covered include Kellogs Krave and the gamification of running!
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All brands want to know how to monetise their social media activity, whether directly or indirectly. Here we take a look at some of the emerging trends in monetising social media as well as how brands are already successfully driving commerce through social media.
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As brands seek to be relevant to the right audience and create content that resonates with the consumers they want to target, they are increasingly turning to a localised social media and advertising strategy to do this. The demand for localised marketing is growing, at the same time the technologies are developing to facilitate this.
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A new app for a toothpaste brand in Brazil, rewards points in Facebook for people in relationships. The app works by giving away ‘surprise’ badges for couples, based on certain actions they take within Facebook. More brands are starting to look at this real life gamification, so can it catch it on, or is just another gimmick?
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