Social media for luxury brands

What are the opportunities and difficulties for luxury brands online, and who’s doing it well? Many luxury brands are now starting to take notice of social media and I think we’re going to see some great social media projects from these brands, as they try to replicate the success of the Foursquare treasure hunt by Jimmy Choo.

World Cup Videos And iPad Competitions

With all the buzz leading up to the World Cup we thought we would run a couple of little videos for our clients. The first as you can see below is an online treasure hunt which takes you across 3 platforms including Twitter, Blogs and Youtube to unveil clues to leave you in with a [...]

Let’s hear it for the average brands

How can the average, small or new brands learn as they go with social media? A recent article discussed how many of us are learning in the public eye by putting our talents on show online, but I want to look at how this can apply to brands.

Design a phone with Vodafone

We’ve all been messing about with this in the office and are addicted! We’re running this competition for Vodafone, where you can design the back of a phone to win. No cheating please

The online reputation monster

Has online reputation reached the point where it can turn nasty so quickly, that it’s inevitably pointless for companies to try and control it? With reputation management problems spreading across so many sites so quickly, you can find yourself chasing your tail, and before you know it, it’s all blown over anyway.

Amnesty International’s user generated lobbying

For anyone that’s looking for inspiration, this is a great example of an Irish organisation using social media to affect their traditional lobbying process, with a real goal at the end. It’s a brilliant campaign and the end results will certainly be inspiring..

Find Me, Follow Me, Transact With Me.

The ultimate goal of your business is to exchange something in return for the money in your customers pocket – it’s called a transaction. In this transaction you can exchange anything – a service, a product, a piece of information, an experience, or simply an emotion. Let’s focus on how we can use social [...]

Why Social Media Will Hopefully Help Kill Micro Sites

One of my biggest pet hates are micro sites as they seem to be used as a tool by brands and agencies all over the world to push out information about their products on a campaign basis rather than engaging with their fans and consumers on a longer ongoing basis. I just hate the way that most (There are some good examples but they are in the minority) micro sites focus on the length of a campaign and as soon as the campaign is over they become like big black holes that no longer have any use unlike social media which

Excellent Coca Cola Social Media Strategy Presentation

One of the smartest brands around and one of the quickest brands to embrace social media are Coca Cola and this presentation hits so many of the keys points that big brands need to be following around social media. The key areas are that you should treat Google as your homepage as that is where your consumers are looking for information around your product as well as the fact that you should be creating unique content to keep your fans engaged as well as looking at the bigger long term plan rather than thinking about campaigns. This is one presentation that is well worth having a look over…

New Social Media Trend – The Apology YouTube Video

I have been noticing a new trend over the last year where companies use social media and in particular Youtube to apologize to their customers and as a key tool in crisis management. The latest example was the video below from Toyota commercial director Jon Williams explaining just how sorry he was about all the [...]