Our selection of the best of the web this week, easy reading for a Friday afternoon and a random video just for the fun of it. We gather all the best weekly social media stories so as you can just sit there and relax on a Friday and take in all the best things that have been happening in the world of social media for the last week…
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We’ve been writing the Simply Zesty blog for a few months now and it’s just starting to get to a point where (we think anyway!) there is a nice community starting to build around it. I’ve certainly learned a lot about blogging in the past few months and thought I’d share a few of my thoughts with you. I’ve still got a lot to learn, but here goes anyway 
Horse racing is one of the hardest ways of making money but you can bet in a way that increases your chances and that is exactly what you should be doing in social media to increase your chances of success and building a large community. There are different types of bets and strategies that you should be using to make sure you get the best run for your money. The most important thing to remember is that services just like horses can fall flat and leave you standing there with nothing but a prayer to hold on to. Make sure you stay in to the end of the social media race…
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I am always asked about how we get traffic to this blog and the answer is pretty complicated as you will see from the diagram in this post. We use a whole range of social media tools and sharing options including Youtube, Facebook, Twitter, Linkedin and slidshare and as you can see in the diagram we combine it with lots of other traditional marketing methods in order to build an audience here and further enhance our community. Try some of these techniques yourself and see how you get on…
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Writing new content for you blog and finding the ideas to base your new posts on can be tough, especially if you aim to post something every single day. There are a few tips and tricks that I share here that you can follow and that will hopefully give you some extra inspiration and make it a but easier the next time you sit down and start tapping those keys. The key is getting inspiration from as many sources as possible and remembering good content when it does happen to pop into your head. Here are our tips for writing great content…
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Last week we were lucky enough to have a story featured on a couple of big sites and it generated over 800 Re tweets so we decided to have a closer look and see if there was any interesting data within the analytics of the tweets and see if we could extract any interesting patterns. What we also noticed was that because there was so much data we got to see what apps people were using to access Twitter and just how long the story was popular on the site itself. Have a look and see what 800 Re tweets does for you on Twitter…
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On Wednesday we were featured on Techcrunch and we just wanted to share some of the traffic stats so as we could give some perspective into the amount of traffic you can expect from one of the biggest blogs in the world. The important thing to do is not just accept the spike of traffic but try to optimize your site so as you can catch RSS readers, new Facebook fans or whatever other goal is best for you. You won’t get covered that often so make sure you get it right when you do.
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Today we are announcing Winter Camp which is all about “The Future Of Social Media” and will have top Irish and international speakers. We wanted to create an event that would help brands and companies look into the future and see how industry experts see the market moving and how we should all be positioning ourselves.
The conference will cover the future of the social media landscape and how audience behaviours are changing ; the future of search and the future of Facebook ; brands of the future, looking at how businesses will change to utilise social network tools and how digital communication is affecting the physical structure of businesses ; the future of mobile, looking at the future of handsets and mobile devices and how the consumption of content will change.
We are also releasing 10 early bird tickets for the conference today which will be sold on a first come first served basis, check out the post for more info…
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You probably want to grow the readership on your blog, the majority of people do. There are a lot of different ways to do this including SEO, writing great content, building community and using social media but one that most people overlook is guest blogging. So the idea is simple…you write posts for other blogs that are in your niche and expose your writing and ideas to a whole new audience. You can create the best blog content in the world but if people don’t get to read that content it can become frustrating. You can see how we post guest articles on other sites like Lauren writing on Mashable and me writing on Rotorblog, these are both well established successful blogs in our own niche with substantial traffic.
So how do you get started? Well just like writing great content for our own blog it is hard work. Here are our list of tips for guest blogging and how you should go about it…
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We all know just how important it is for businesses to protect their identity online and one of the most effective ways of doing that is controlling what people find when they search for your company or even for you as a person. You may not always be able to control it 100% (as you can see from this search negative results will always appear in some format) but there are some good practices that you can put in place so as people get a good first impression when they search for you on Google. Here are our 5 tips for controlling your image online…
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There’s a popular phrase that’s been doing the rounds in internet and marketing circles that ‘Content is King’. Content is not King. The phrase has been troubling me for some time because it’s far too simplistic in its ideology.
Suggesting that ‘content is king’ is suggesting that a website with good content will solve all your problems. What it overlooks is the need for good distribution – essentially communication – of the content you produce. There’s no point in having good content if no-one’s consuming it. It simplifies the fact that anyone producing good content actually has to work hard to make people find it and that the content alone is not going to bring people to your website. Other than with a bit of good SEO. You need to create a community on your website,
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Are You A Blog Lurker?
Are you familiar with the term lurking? It means to hide without being seen in corners without participating or engaging and it happens an awful lot online and I just wanted to see if there were people lurking on this blog who would be happy to introduce themselves. Even the term lurking sounds like it is saying something bad about someone but the truth is that even I lurk on most sites that I spend a lot of time on apart from a handful of my favorite blogs. Are you a lurker?…
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