You wouldn’t let your shop or business premises get into a state like the picture above would you? You wouldn’t let the paint peel off the walls and not wash the floors or take out the rubbish for a couple of months. Appearance and perception is everything in the real world and it will affect how much you sell. People don’t like shabby shops with empty shelves. Guess what? The same principles apply online. Consumers and potential business partners form an opinion within a couple of seconds when checking you out online. Keep reading to find out some of the biggest mistakes I see businesses making online…
I was at a conference yesterday trying to explain to people why they should be spending their time online and one of the biggest factors that came across was the fear of the unknown about these fancy tools we all use online. I tried to explain that the tools we use very much mirror real [...]
I catch myself getting more and more judgemental at people who come online for the first time and I think it is something that we are all guilty of in our little online communities. I hear a lot of us saying things like…
Just be yourself and join in the conversation
You don’t need to be taught [...]
During the boom years the drug of choice among the middle classes was cocaine. It is highly addictive, readily available and best of all for those using it…Very cheap. You could get a massive high for next to nothing. Remind you of anything we are all hooked on today?
You are addicted
The comparison may be stark [...]
Are you slightly geeky? Do you keep up with all the latest trends and live and breath social media? We are looking for somebody that considers themselves to be 100% geek (like ourselves) and has writing skills and wants to share all their thoughts with the world here on the blog.
It would be a weekly [...]
There are many different ways to build your blog traffic and you can find countless great articles online that will guide you through the basics (like here and here) but one of the best ways is to build a community around your blog and have some regular readers and contributors (in the comments etc) helping [...]
We are going to talk about online relationships and how you should build them in this post and to demonstrate the point we are using the timeless example of a guy trying to chat up a girl in a bar. In the real world the guy often gets it wrong by waiting until the end [...]
I often give talks about social media and rather than confuse people with buzz words and fancy industry lingo I like to give a simple case study using a profession that could not be more removed from the online world to show just how easy it is to implement and how much of a winner [...]
We often get asked what our top tips are for running a good blog, especially by people who are just starting out and want advice on how to write good posts, what they should be writing out and how to make sure people want to come back again and again. We thought we’d throw it [...]
Today saw Darren Rowse launch a very interesting concept, Problogger.com, which is essentially a paid forum for bloggers to communicate, collaborate and improve their blogs together. There are of course 100s of similar forums and resources for budding bloggers on the web but this one differs slightly in that it charges you $1.95 per month [...]
