Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
SimplyZesty SimplyZesty SimplyZesty SimplyZesty SimplyZesty
November 18th, 2009 by Niall Harbison in Blogging

The moment you arrive on a blog there are several things that catch the eye and I am sorry to say that I make an instant judgment on if I like and trust the site or not. This may or may not be the correct way to do things but what is true is that people form opinions on blogs and other websites very fast and it is important that you take some simple steps to ensure you are doing the right thing to lower your bounce rate and keep as many visitors as possible.

November 17th, 2009 by Niall Harbison in Blogging

We wanted to design a diagram of how social media helped blogging and show the different channels that you should be using to help promote your blog. I personally spent hours designing the diagram that I used in the original but as you can clearly see I am not the most talented of designers so the wonderful Dermot Casey came along and had a stab off his own and came up with a much better version which clearly shows the channels you should be using.

November 16th, 2009 by Niall Harbison in Blogging, lists

Blogging can seem daunting at the very start but we have assembled our top 50 resources that will help you to improve your blog. We share some of the best tips, secrets and tools that will ensure that you are a much better blogger by the end of the article. These are the tools that we use every singe day and what amazes us is the amount of knowledge that is out there that people are willing to share and help you with in order to improve your own blog. Blogging is something that yo learn and improve at so make sure you use these great blogging tools…

November 15th, 2009 by Niall Harbison in Blogging, news

The Xfactor twins Jedward may be camp teens who prance around in jumpsuits and sing very badly but there is an awful lot that we could learn from these 2 plucky young chaps. They are full of life and passion and there are a lot of elements of what they do that should be copied to imrove your blog. You don’t actually have to start by getting a jumpsuit and dancing around singing bad rap but just use their example as passionate young men who are giving it their all while holding their heads up high…

November 13th, 2009 by Niall Harbison in Blogging, Friday Social Media Roundup, news

Our selection of the best of the web this week, easy reading for a Friday afternoon and a random video just for the fun of it. We gather all the best weekly social media stories so as you can just sit there and relax on a Friday and take in all the best things that have been happening in the world of social media for the last week…

November 13th, 2009 by Lauren Fisher in Blogging

We’ve been writing the Simply Zesty blog for a few months now and it’s just starting to get to a point where (we think anyway!) there is a nice community starting to build around it. I’ve certainly learned a lot about blogging in the past few months and thought I’d share a few of my thoughts with you. I’ve still got a lot to learn, but here goes anyway :)

November 13th, 2009 by Niall Harbison in Blogging, Social Media, Thinky

Horse racing is one of the hardest ways of making money but you can bet in a way that increases your chances and that is exactly what you should be doing in social media to increase your chances of success and building a large community. There are different types of bets and strategies that you should be using to make sure you get the best run for your money. The most important thing to remember is that services just like horses can fall flat and leave you standing there with nothing but a prayer to hold on to. Make sure you stay in to the end of the social media race…

November 12th, 2009 by Niall Harbison in Blogging, Thinky

Are you familiar with the term lurking? It means to hide without being seen in corners without participating or engaging and it happens an awful lot online and I just wanted to see if there were people lurking on this blog who would be happy to introduce themselves. Even the term lurking sounds like it is saying something bad about someone but the truth is that even I lurk on most sites that I spend a lot of time on apart from a handful of my favorite blogs. Are you a lurker?…

November 11th, 2009 by Niall Harbison in Blogging, Google, SZ news, Social Media, Twitter, Video, facebook, technology

I am always asked about how we get traffic to this blog and the answer is pretty complicated as you will see from the diagram in this post. We use a whole range of social media tools and sharing options including Youtube, Facebook, Twitter, Linkedin and slidshare and as you can see in the diagram we combine it with lots of other traditional marketing methods in order to build an audience here and further enhance our community. Try some of these techniques yourself and see how you get on…

November 10th, 2009 by Niall Harbison in Blogging

Writing new content for you blog and finding the ideas to base your new posts on can be tough, especially if you aim to post something every single day. There are a few tips and tricks that I share here that you can follow and that will hopefully give you some extra inspiration and make it a but easier the next time you sit down and start tapping those keys. The key is getting inspiration from as many sources as possible and remembering good content when it does happen to pop into your head. Here are our tips for writing great content…

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