SZ Logo

Category : Blogging

In defence of bloggers – we’re not inadequate & pimpled

In defence of bloggers – we’re not inadequate & pimpled

Andrew Marr recently carried out a verbal attack against bloggers, levelling some pretty harsh words at the blogging masses. Thankfully, there has been some comment within the media industry that defends bloggers, but is there any validity in his argument and is he right about citizen journalism being late night spewing?

Read More …
Why Does Europe Lack Great Big Tech Blogs?

Why Does Europe Lack Great Big Tech Blogs?

I think there is a gaping hole on this side of the Atlantic for tech blogs. It really annoys me when all the content I read on a daily basis has an American slant to it and that we have nothing really tailored to the European market. I know we do have some blogs like [...]

Read More …
How To Deal With Negative Comments And Bad Online PR

How To Deal With Negative Comments And Bad Online PR

If you publish a blog, make videos, engage on Twitter, take part in forums or engage in anyway online there is a very good chance you are going to come across some negative comments directed at you personally or towards your brand or business. It might even be more than a couple of comments as [...]

Read More …
How To Get Half A Million Visitors To Your Blog In Six Months – In Plain English

How To Get Half A Million Visitors To Your Blog In Six Months – In Plain English

Our blog has been around for a little over a year and I was surprised to see today that through the first six months of the year we had half a million unique visitors to the site. I know how hard it is to grow blog traffic and wanted to share some of the things that I think have helped us grow this blog to the level where it is at today…

Read More …
The blurred lines between blogging and journalism

The blurred lines between blogging and journalism

Blogging and journalism are moving closer and closer together, with the lines becoming blurred. As the Guardian launched a project that brought in local bloggers to contribute to the paper, a new form of journalism is beginning to emerge. Just where are the boundaries, and do they even matter?

Read More …
How Are Social Platforms Changing Blogging?

How Are Social Platforms Changing Blogging?

If you spent a large amount of your time online a few years ago it was pretty much a given that you would have a blog. It was one of the main ways of being social and talking to people within your interest group or niche. Recently with the advent of social technologies like Facebook [...]

Read More …
5 Typical Stereotypes About Bloggers And Blogs That Make No Sense

5 Typical Stereotypes About Bloggers And Blogs That Make No Sense

I spend a lot of time talking to clients who want to start engaging with bloggers or who are keen on setting up their own blogs and I hear the same questions over and over again week after week. Like many things nowadays blogging has been pigeon holed it is thought of in a very [...]

Read More …
Social Media Explained By A Very Smart 15 Year Old

Social Media Explained By A Very Smart 15 Year Old

We all fall in to the trap of analyzing social media and trying to figure out what it is and how it works but sometimes you need to get the perspective of somebody who is not within the industry which is why we asked prominent young Irish blogger Tommy Collison what his thoughts were on the industry and how he used social media. His post makes it sound remarkably simple and explains some of it’s key uses…

Read More …
How To Get Coverage Online Using Images

How To Get Coverage Online Using Images

There seems to be a trend online at the moment when it comes to blogs of companies and services releasing images containing all the information a blog or journalist needs for the story. The images do take a while to design but they stand out so much that they are more than likely to get coverage especially as they don’t take long “write up” as a story and all the hard work has been done. The following examples are not even all done by the companies themselves and are instead designed by people just looking to piggyback off the desig and get coverage for their logo and URL, smart cheap marketing…

Read More …
How To Create An Effective Business Blog

How To Create An Effective Business Blog

Over the last 6 months I have seen a massive amount of new business blogs appear as companies seek to capitalize on all the benefits that go along with having a blog attached to their site. The one downside is that many people make the same mistakes all bloggers make when they start out and most businesses give up after a couple of months when they see no traction or pick up in sales. I wanted to look at some simple tips and tricks that can help you improve your business blog…

Read More …
My pledge for Ada Lovelace Day

My pledge for Ada Lovelace Day

Ada Lovelace Day is a fantastic initiative to celebrate women in tech. It couldn’t be easier to participate, simply sign up and pledge to write a blog post about your tech heroine on 24th March.

Read More …
Is blogging just not that cool anymore?

Is blogging just not that cool anymore?

A recent survey from Pew found that the use of blogging for the younger online generation is steadily decreasing. While it may seem that blogging is no longer that popular, brands need to ask themselves whether it even matters? If the younger audience are choosing new media through which to communicate and setting the trend, then companies need to move with the times and stay active where their audience is.

Read More …
Page 2 of 9123456789