Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
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Author of Forget About Making Money From Your Blog

Forget About Making Money From Your Blog

Posted on February 1st, 2010 by Niall Harbison in Blogging

So many people set out with the intention of making money from their blogs but it very rarely happens and I wanted to share some of the reasons why it is a bad idea. The biggest problem is that there are so many blogging coaches and people out there claiming that they can help you make a small fortune while you sit back and watch the money pour in. People can get sucked in to the dream easily but the truth is that blogging is incredibly hard work and real revenues will take some time to start flowing in and will nearly always come through in-direct channels

Author of Why RSS Is One Number Worth Increasing

Why RSS Is One Number Worth Increasing

Posted on January 26th, 2010 by Niall Harbison in Blogging

In a world that is obsessed with numbers on social media platforms I wanted to talk to you about pretty much the only number that really matters…The RSS reader. Twitter followers, Facebook fans and email lists can all be gamed and are fairly easy to rack up but getting a new RSS reader takes a lot of time and effort and is something that can only really be done by writing good content over and over again. We have a look at why the RSS reader is so important…

Author of A Social Media Challenge – Set Up A Tumblr Blog

A Social Media Challenge – Set Up A Tumblr Blog

Posted on January 25th, 2010 by Niall Harbison in Blogging

I wanted to start a simple little challenge for readers of this blog to set up a Tumblr blog as I set one up a couple of weeks ago and it has to be one of the simplest and most rewarding ways of blogging. I wanted to look at some of the reasons why you would want to start a Tumblr blog either as your first blog or as a second little blog on the side. The key with a Tumblr blog as you will see is that they really don’t take very long to get going or to create content for and they are very rewarding…

I spend a lot of my time reading, it is one of the best ways to educate yourself rapidly about this relatively new industry of ours. If you are willing to put the time in there are hundreds of great blogs out there where you will be able to soak up information like a sponge and today I wanted to highlight a few that were not as well known as the big hitters out there but that provided valuable information on social media and the industry as a whole. I always find it amazing that people are willing to share as much knowledge but they are mostly trying to promote their own knowledge so there is no harm you benefiting from that knowledge yourself so here are 25 great blogs that you may not have heard of…

Blogging has been declared dead by many in recent times (it is not and it continues to grow faster than ever) and with Twitter being short sharp bursts of information that is 90% lost we thought we would have a look into the different mediums that are emerging in the middle of the 2 platforms and found that there was a new type of platform emerging called…instant blogging. These are blogs that allow you to share all sorts of content including photos, video and audio at the push of a button and they appeal far more to time concious publishers than having to write long and time consuming blog posts, we share our top 10 here…

Author of No Status Updates Or Tweets Today

No Status Updates Or Tweets Today

Posted on December 25th, 2009 by Niall Harbison in Blogging, SZ news

It has been a really long and hard first 6 months on the blog and along with starting the business it has really tired us out and we are going to be taking it easy today laying off the social media and tucking in to the turkey! We just wanted to thank every single person who bothered to take the time to stop by and comment or email us and get involved with this blog in general…

Author of Why I write Better Blog Posts When I Am High

Why I write Better Blog Posts When I Am High

Posted on December 23rd, 2009 by Niall Harbison in Blogging

I often write blog posts when I am flying to places on business or holidays and I have started to notice that these are some of my best blog posts and I wanted to have a look at some of the reasons why that was? I clearly have a more focused mind while in the air as there are very few distractions and I only have a certain amount of time to get the job at hand finished which mean that I am always going to produce better content but what else contributes to the fact that I always write better blog posts when I am high?

Chances are at some stage your website or blog is going to get covered by mainstream media or even featured on a social sharing site like Digg or get a ton of Retweets and although the benefits are great in the short term as the traffic comes pouring in the real benefits are what you can get out of it in the long term. We have some very specific trigger son this site for capturing readers when they come to the site and I have shown in this post how they work and how the graph looks after getting a big hit from a traffic spike. This post basically covers the basics of what to do in order to benefit from massive traffic spikes…

Author of Who Reads Blogs? Is It Other Bloggers?

Who Reads Blogs? Is It Other Bloggers?

Posted on December 20th, 2009 by Niall Harbison in Blogging

One of the most common questions I get from people who are not familiar with blogs is always “who reads blogs?”. If people are going to spend the time interacting with bloggers or even starting their own blog then they need to understand who it is who reads the blogs and most people have a pre-conceived notion that it is other bloggers who read blogs and that they are largely ignored by the general public. I wanted to dispel those myths and show you a few examples of who reads blogs and how effective they are…

Author of How To Write A Blockbuster Of A Blog Post – A Challenge

How To Write A Blockbuster Of A Blog Post – A Challenge

Posted on December 16th, 2009 by Niall Harbison in Blogging

I wanted to start a collaborative blog project and have been asked by lots of people over the lastw eek about writing great content and the best way to go about doing that. I have compiled a list that is based on my own experience and may not work for everybody in the audience but the idea is to get a series of blog posts out of this and then have us all share the feedback and see how we can improve each other’s blogs in the process. The idea is that we all create some of our best work and take our blogs to the next level and really make them shine and stand out. See how you get on with your blog…

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