If you publish a blog, make videos, engage on Twitter, take part in forums or engage in anyway online there is a very good chance you are going to come across some negative comments directed at you personally or towards your brand or business. It might even be more than a couple of comments as [...]
Our blog has been around for a little over a year and I was surprised to see today that through the first six months of the year we had half a million unique visitors to the site. I know how hard it is to grow blog traffic and wanted to share some of the things that I think have helped us grow this blog to the level where it is at today…
Blogging and journalism are moving closer and closer together, with the lines becoming blurred. As the Guardian launched a project that brought in local bloggers to contribute to the paper, a new form of journalism is beginning to emerge. Just where are the boundaries, and do they even matter?
If you spent a large amount of your time online a few years ago it was pretty much a given that you would have a blog. It was one of the main ways of being social and talking to people within your interest group or niche. Recently with the advent of social technologies like Facebook [...]
I spend a lot of time talking to clients who want to start engaging with bloggers or who are keen on setting up their own blogs and I hear the same questions over and over again week after week. Like many things nowadays blogging has been pigeon holed it is thought of in a very [...]
We all fall in to the trap of analyzing social media and trying to figure out what it is and how it works but sometimes you need to get the perspective of somebody who is not within the industry which is why we asked prominent young Irish blogger Tommy Collison what his thoughts were on the industry and how he used social media. His post makes it sound remarkably simple and explains some of it’s key uses…
There seems to be a trend online at the moment when it comes to blogs of companies and services releasing images containing all the information a blog or journalist needs for the story. The images do take a while to design but they stand out so much that they are more than likely to get coverage especially as they don’t take long “write up” as a story and all the hard work has been done. The following examples are not even all done by the companies themselves and are instead designed by people just looking to piggyback off the desig and get coverage for their logo and URL, smart cheap marketing…
Over the last 6 months I have seen a massive amount of new business blogs appear as companies seek to capitalize on all the benefits that go along with having a blog attached to their site. The one downside is that many people make the same mistakes all bloggers make when they start out and most businesses give up after a couple of months when they see no traction or pick up in sales. I wanted to look at some simple tips and tricks that can help you improve your business blog…
Ada Lovelace Day is a fantastic initiative to celebrate women in tech. It couldn’t be easier to participate, simply sign up and pledge to write a blog post about your tech heroine on 24th March.
A recent survey from Pew found that the use of blogging for the younger online generation is steadily decreasing. While it may seem that blogging is no longer that popular, brands need to ask themselves whether it even matters? If the younger audience are choosing new media through which to communicate and setting the trend, then companies need to move with the times and stay active where their audience is.
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