Building your brand through social media

We promote your business through online PR and social media, enabling you to talk directly to your customers.

We follow 3 simple rules:

  • Find the conversation
  • Listen to the conversation
  • Start the conversation
SimplyZesty SimplyZesty SimplyZesty SimplyZesty SimplyZesty
Author of How To Get Coverage Online Using Images

How To Get Coverage Online Using Images

Posted on March 8th, 2010 by Niall Harbison in Blogging

There seems to be a trend online at the moment when it comes to blogs of companies and services releasing images containing all the information a blog or journalist needs for the story. The images do take a while to design but they stand out so much that they are more than likely to get coverage especially as they don’t take long “write up” as a story and all the hard work has been done. The following examples are not even all done by the companies themselves and are instead designed by people just looking to piggyback off the desig and get coverage for their logo and URL, smart cheap marketing…

Author of How To Create An Effective Business Blog

How To Create An Effective Business Blog

Posted on March 2nd, 2010 by Niall Harbison in Blogging

Over the last 6 months I have seen a massive amount of new business blogs appear as companies seek to capitalize on all the benefits that go along with having a blog attached to their site. The one downside is that many people make the same mistakes all bloggers make when they start out and most businesses give up after a couple of months when they see no traction or pick up in sales. I wanted to look at some simple tips and tricks that can help you improve your business blog…

Author of My pledge for Ada Lovelace Day

My pledge for Ada Lovelace Day

Posted on February 18th, 2010 by Lauren Fisher in Blogging

Ada Lovelace Day is a fantastic initiative to celebrate women in tech. It couldn’t be easier to participate, simply sign up and pledge to write a blog post about your tech heroine on 24th March.

Author of Is blogging just not that cool anymore?

Is blogging just not that cool anymore?

Posted on February 11th, 2010 by Lauren Fisher in Blogging

A recent survey from Pew found that the use of blogging for the younger online generation is steadily decreasing. While it may seem that blogging is no longer that popular, brands need to ask themselves whether it even matters? If the younger audience are choosing new media through which to communicate and setting the trend, then companies need to move with the times and stay active where their audience is.

Author of Forget About Making Money From Your Blog

Forget About Making Money From Your Blog

Posted on February 1st, 2010 by Niall Harbison in Blogging

So many people set out with the intention of making money from their blogs but it very rarely happens and I wanted to share some of the reasons why it is a bad idea. The biggest problem is that there are so many blogging coaches and people out there claiming that they can help you make a small fortune while you sit back and watch the money pour in. People can get sucked in to the dream easily but the truth is that blogging is incredibly hard work and real revenues will take some time to start flowing in and will nearly always come through in-direct channels

Author of Why RSS Is One Number Worth Increasing

Why RSS Is One Number Worth Increasing

Posted on January 26th, 2010 by Niall Harbison in Blogging

In a world that is obsessed with numbers on social media platforms I wanted to talk to you about pretty much the only number that really matters…The RSS reader. Twitter followers, Facebook fans and email lists can all be gamed and are fairly easy to rack up but getting a new RSS reader takes a lot of time and effort and is something that can only really be done by writing good content over and over again. We have a look at why the RSS reader is so important…

Author of A Social Media Challenge – Set Up A Tumblr Blog

A Social Media Challenge – Set Up A Tumblr Blog

Posted on January 25th, 2010 by Niall Harbison in Blogging

I wanted to start a simple little challenge for readers of this blog to set up a Tumblr blog as I set one up a couple of weeks ago and it has to be one of the simplest and most rewarding ways of blogging. I wanted to look at some of the reasons why you would want to start a Tumblr blog either as your first blog or as a second little blog on the side. The key with a Tumblr blog as you will see is that they really don’t take very long to get going or to create content for and they are very rewarding…

I spend a lot of my time reading, it is one of the best ways to educate yourself rapidly about this relatively new industry of ours. If you are willing to put the time in there are hundreds of great blogs out there where you will be able to soak up information like a sponge and today I wanted to highlight a few that were not as well known as the big hitters out there but that provided valuable information on social media and the industry as a whole. I always find it amazing that people are willing to share as much knowledge but they are mostly trying to promote their own knowledge so there is no harm you benefiting from that knowledge yourself so here are 25 great blogs that you may not have heard of…

Blogging has been declared dead by many in recent times (it is not and it continues to grow faster than ever) and with Twitter being short sharp bursts of information that is 90% lost we thought we would have a look into the different mediums that are emerging in the middle of the 2 platforms and found that there was a new type of platform emerging called…instant blogging. These are blogs that allow you to share all sorts of content including photos, video and audio at the push of a button and they appeal far more to time concious publishers than having to write long and time consuming blog posts, we share our top 10 here…

Author of No Status Updates Or Tweets Today

No Status Updates Or Tweets Today

Posted on December 25th, 2009 by Niall Harbison in Blogging, SZ news

It has been a really long and hard first 6 months on the blog and along with starting the business it has really tired us out and we are going to be taking it easy today laying off the social media and tucking in to the turkey! We just wanted to thank every single person who bothered to take the time to stop by and comment or email us and get involved with this blog in general…

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