Category : Advertising

Social Media And Guinness Arthur’s Day

Niall Harbison Advertising, Brands September 24, 2009 3 Comments

One of the most expensive smartest marketing campaigns this year is Guinness Arthur’s day which is launching today around the world. At 17.59 people will be raising their glasses to Arthur Guinness and celebrating the culmination of a long and successful marketing campaign that will start recouping the outlay in sales for Diageo the company [...]

Video Advertising In Real Life Magazine

Lauren Fisher Advertising September 18, 2009 No Comments

It is a well documented fact that print media is in terminal decline with sales figures falling and advertisers flocking to other more engaging platforms. By and large the newspapers are going down without a fight and just trying to implement new revenue models that don’t stand much of a chance in the new world [...]