The Denny iPhone App is probably one of the most addictive and well designed iPhone apps that I have come across on the iPhone and one of the best example of a brand using the iPhone effectively for advertising. The beauty about his app is that it allows you to fry sausages which in turn means that you are engaging with the Denny brand for 5 minutes as you use the app. The app store has been used for many useless apps but this is one that will really get users attention and is an excellent example of new innovative advertising and how brands are having to change the whole model of broadcasting their message that they have been happy with for years…
I read a couple of really top posts recently about SEO (here and here) and it got me to thinking about it’s importance. The guys were talking about building something so remarkable that people would come and use it no matter what and that the cream would rise to the top. I love this idea and agree with it to a large extent but it just doesn’t work like that. Not everybody has the ability to build truly outstanding products or services.
Lets compare it to the real world. SEO is very much like traditional maketing. There are really nice innovative, subtile ways to market yourself and there are more annoying yet effective methods such as leaflet drops, telemarketing, TV advertising and various others.
One of the most expensive smartest marketing campaigns this year is Guinness Arthur’s day which is launching today around the world. At 17.59 people will be raising their glasses to Arthur Guinness and celebrating the culmination of a long and successful marketing campaign that will start recouping the outlay in sales for Diageo the company [...]
It is a well documented fact that print media is in terminal decline with sales figures falling and advertisers flocking to other more engaging platforms. By and large the newspapers are going down without a fight and just trying to implement new revenue models that don’t stand much of a chance in the new world [...]
