We promote your business through online PR and social media, enabling you to talk directly to your customers.
We follow 3 simple rules:
There have been few advertising campaigns that have grabbed as much attention online as the recent Old Spice ads but just how successful were they and did they help to increase sales. We have heard both sides of the story with many claiming they just wouldn’t buy the product but this video from the agency behind the ads sheds more light on the sales…
I have always loved the video ad campaign from Old Spice and was one of the 12 million viewers they had for the original advert on Youtube. As if the original advert was not good enough they have taken it to the next level with personalized adverts for internet celebrities like Kevin Rose and Perez Hilton as well as normal users that will make the ads get even bigger in the coming days and weeks. Pure genius…
We all know that ads and in particular social media adverts are largely ignored and suffer from very poor click through rates but there are some ads that are truly innovative and that cut through all the noise and engage with consumers in a way that others don’t. We wanted to look at some adverts that think outside of the box and really push the boat out in terms of innovation and creative thinking and thats why we came up with the five best innovative social media ad campaigns…
TV adverts have for nearly a quarter of a century been all about broadcasting your message out to as many customers as possible and hoping that those customers go off and buy your products but social media has come along and changed the way in which consumers interact with content. Great ads now feature a whole host of ways to interact with the product and services and smart brands are building social media in to the entire story line…
The Denny iPhone App is probably one of the most addictive and well designed iPhone apps that I have come across on the iPhone and one of the best example of a brand using the iPhone effectively for advertising. The beauty about his app is that it allows you to fry sausages which in turn means that you are engaging with the Denny brand for 5 minutes as you use the app. The app store has been used for many useless apps but this is one that will really get users attention and is an excellent example of new innovative advertising and how brands are having to change the whole model of broadcasting their message that they have been happy with for years…
I read a couple of really top posts recently about SEO (here and here) and it got me to thinking about it’s importance. The guys were talking about building something so remarkable that people would come and use it no matter what and that the cream would rise to the top. I love this idea and agree with it to a large extent but it just doesn’t work like that. Not everybody has the ability to build truly outstanding products or services.
Lets compare it to the real world. SEO is very much like traditional maketing. There are really nice innovative, subtile ways to market yourself and there are more annoying yet effective methods such as leaflet drops, telemarketing, TV advertising and various others.
One of the most expensive smartest marketing campaigns this year is Guinness Arthur’s day which is launching today around the world. At 17.59 people will be raising their glasses to Arthur Guinness and celebrating the culmination of a long and successful marketing campaign that will start recouping the outlay in sales for Diageo the company [...]
It is a well documented fact that print media is in terminal decline with sales figures falling and advertisers flocking to other more engaging platforms. By and large the newspapers are going down without a fight and just trying to implement new revenue models that don’t stand much of a chance in the new world [...]
Simply Zesty is a company that helps you punch above your weight with smart marketing.
The company was founded by Niall Harbison and Lauren Fisher. Here we share our tips on how to grow your company using free online tools.
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