There’s been some innovative campaigns to promote safe sex among young people and this is a clever way of engaging with an audience.To help promote safe sex in Stockholm and increase awareness, Swedish Agency Ester decided to hand out 50,000 condoms, each with a QR code to young adults aged between 20 – 30 years old. When you scan the QR code, it would direct people towards a love making app…
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Very few advertising campaigns now, don’t include a social media element in some shape or form. Yet it is still largely an unknown. While brands are more comfortable with organic social media activity, there are still lots of learnings to be made for a truly effective social ad campaign. I’ve put together some top tips that show you to run a social ad strategy across different platforms and optimise it for the best results.
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An incredible marketing campaign from Mcdonalds in Canada gave users over $4000 of free money that was hidden inside a giant ice sculpture in the shape of the iconic golden arches. The campaign was to promote their $1 drinks and even though it was in a small local Canadian suburb this video is bound to get shared all over the world in the coming days…
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Accurately putting the idea to people about how complex safety systems work in traffic is never easy but an innovative method was devised by the agency Jung von Matt to showcase Mercedes-Benz’s safety features…
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The cleaning brand Mrs Meyers experimented with a unique ad format that pulled in realtime content and online conversation from social platforms. It’s a glimpse at the future of social advertising and the increasing convergence between social media and ads. How far can this convergence go however, and how much should you be advertising the social above the commercial?
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Living Social are one of the companies involved in a large scale battle with the likes of Groupon in the daily deals space and their latest campaign involving a mini cab in London is getting people talking. Once customers flagged the cab down and asked to go to their destination they were told that they could roll the dice and actually choose to go somewhere else…
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We’ve seen examples of people adapting new ways to stand out from the pack in their chosen profession and showcase their skills off to a wide number of people. Now we can add another person to the list, graphic designer Brandon Foy, who impressed Windows with his homemade Windows phone adverts….
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Marmite is one of those brands that you either love or hate and Ogilvy New Zealand have tapped in to the passionate people around the brand to launch a brilliant social media campaign called…Bring the Kiwi home. It engaged not only people i the country but thousands of Ex Pats all over the world how uploaded their own videos and songs to win one of 100 flights back to their homeland..
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Most of us go about our daily lives without to much thought about the science that goes in to designing the brands that we consume on a daily basis but a new set of concept drawings from a chap called Jorn Beyer seeks to change all of that. He has re-designed some of the best known drinks brands in the world using milk cartons as packaging to completely challenge everything you thought you knew about branding…
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A shoe company in Brazil has just launched a video featuring an animation that used 350,000 Post its, 25 full time animators and took 5 months to create. All of this was for the launch of one of their new flagship stores but the resulting video is so impressive that it will be getting huge attention all over the world in coming days…
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Public transport is the method of choice for any major city, more and more take trains and buses as they make their daily commute to work. Because of this, shelters are a prime spot for advertisers due to the amount of traffic (pun not intended) that filter through these services every day. The majority of adverts are simply posters yet there are always inspired ideas out there that show a willingness to think…
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David Ogilvy would have been 100 if he was still around this week and to mark the occasion the Ogilvy agency have created an app for the iPhone that allows you to pitch to the man himself over video call in a scene that could have come straight out of Mad Men. It’s a fun little game and shows a great way of an agency promoting themselves in the same way they normally would a client…
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