US Open champion Rory Mcilroy has been drafted in by the Burj Al Arab hotel in Dubai to play a shot from the stunning setting of their Helipad. It is no ordinary helipad either as it belongs to the only 7 star hotel in the world and it provides a stunning backdrop for this brilliant little stunt…
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Sampling in supermarkets is nothing new but this campaign from Jell O certainly is something different as it gives out it’s treats based on facial recognition technology. It is a smart concept and it helps to target the more mature market that the brand are after in a very creative way…
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Danish agency, Konstellation set up a bull ride in their agency except that this one has been given a social media twist. Wired up to image recognition cameras and devices, when anyone fell off the bull, each moment was captured on camera with each (unedited) snapshot automatically uploaded onto their Facebook and Twitter pages…
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MINI Canada have created an ingenious system that allows drivers of their MINI range to find their cars when they’re out shopping with little hassle. Tying three foot helium balloons to each car meant that shoppers had a nice surprise when they were ready to make the journey home…
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Google Street View has taken people into buildings and along railway routes but now Honda have introduced their own spin by taking you off the streets and letting you explore places never visited before. To promote its new 2012 Civic, Honda have introduced a new campaign called “Off The Grid” to highlight…
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MTV have just launched a video version of their iconic cartoon series “Sex is no accident” which created quite a bit of fuss earlier in the year. These three videos are all about preventing people from having unprotected sex and they are hilarious while containing a very serious message…
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Mobile campaigns that feature gamification or augmented reality are becoming the norm rather than the exception, more advertisers and brands are incorporating smartphones in their latest campaigns with gamification becoming the main element…
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In Singapore, Heineken have turned the traditional Christmas tree into a social tree, an installation which consists of 48 LED screens and is eleven meters high. The social tree will allow people to turn the tree into a social hub where they can express good wishes to their friends and families….
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T Mobile are well known for their spectacular viral videos that get worldwide attention and their latest online video shows 100s of women in dresses bringing and entire shopping mall to a standstill with their rendition of a brilliant Christmas song…
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There’s been some innovative campaigns to promote safe sex among young people and this is a clever way of engaging with an audience.To help promote safe sex in Stockholm and increase awareness, Swedish Agency Ester decided to hand out 50,000 condoms, each with a QR code to young adults aged between 20 – 30 years old. When you scan the QR code, it would direct people towards a love making app…
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Outdoor adventure store REI has launched their first store in New York City, a city who’s inhabitants wouldn’t be seen as an audience interested in seeing the great outdoors. So to convince them to visit the shop and explore the world, REI posted up more than 400 posters throughout the city announcing the grand opening….
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Heineken have created a new app called the BeerFriender which helps you find a ‘friend’ to buy you their new BeerTender product. Instead of buying one for yourself and looking selfish, both yourself and your ‘friend’ will buy the BeerTender and send it to each other as a gift…
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