Category : Advertising And Marketing

How Much Traffic Does TechCrunch Send You?

Niall Harbison Blogging, SZ News November 6, 2009 17 Comments

On Wednesday we were featured on Techcrunch and we just wanted to share some of the traffic stats so as we could give some perspective into the amount of traffic you can expect from one of the biggest blogs in the world. The important thing to do is not just accept the spike of traffic but try to optimize your site so as you can catch RSS readers, new Facebook fans or whatever other goal is best for you. You won’t get covered that often so make sure you get it right when you do.

Social media at work

Lauren Fisher Brands, Social Media, Technology October 30, 2009 7 Comments

Social media has been widely adopted by individual users all over the world but companies and large corporations have been more wary to use the tools that are available to them. There are a bunch of great services, most of which are free, that can be used to communicate and collaborate internally.
The opportunity for large companies to adopt these tools is there at the moment but the transition period will probably take longer than with individual users but hopefully this list of some basic tools will help you out with making a start within your company or organization…

Simply Zesty Winter Camp

Lauren Fisher Blogging, Brands, Facebook, Google, News, SZ News, Technology October 29, 2009 No Comments

Today we are announcing Winter Camp which is all about “The Future Of Social Media” and will have top Irish and international speakers. We wanted to create an event that would help brands and companies look into the future and see how industry experts see the market moving and how we should all be positioning ourselves.

The conference will cover the future of the social media landscape and how audience behaviours are changing ; the future of search and the future of Facebook ; brands of the future, looking at how businesses will change to utilise social network tools and how digital communication is affecting the physical structure of businesses ; the future of mobile, looking at the future of handsets and mobile devices and how the consumption of content will change.

We are also releasing 10 early bird tickets for the conference today which will be sold on a first come first served basis, check out the post for more info…

5 Ways To Own Your Business Search Results On Google

Niall Harbison Blogging, Brands, Facebook, Google, Search, Twitter, Video October 27, 2009 1 Comment

We all know just how important it is for businesses to protect their identity online and one of the most effective ways of doing that is controlling what people find when they search for your company or even for you as a person. You may not always be able to control it 100% (as you can see from this search negative results will always appear in some format) but there are some good practices that you can put in place so as people get a good first impression when they search for you on Google. Here are our 5 tips for controlling your image online…

SEO Is Just Good House Keeping

Niall Harbison Advertising, Brands, Technology October 26, 2009 6 Comments

I read a couple of really top posts recently about SEO (here and here) and it got me to thinking about it’s importance. The guys were talking about building something so remarkable that people would come and use it no matter what and that the cream would rise to the top. I love this idea and agree with it to a large extent but it just doesn’t work like that. Not everybody has the ability to build truly outstanding products or services.

Lets compare it to the real world. SEO is very much like traditional maketing. There are really nice innovative, subtile ways to market yourself and there are more annoying yet effective methods such as leaflet drops, telemarketing, TV advertising and various others.

5 Products Or Services That Apple Should Re-Design

Niall Harbison Brands, Facebook October 21, 2009 8 Comments

One of the most important technology companies of our generation, Apple, yesterday announced record profits and seem to be the best at everything they put their mind to. Just look at what the did for music players when they introduced the iPod, is there any other music player on the market? They then turned their [...]

Overnight Success Is Not What You Think It is

Niall Harbison Brands, Social Media October 15, 2009 1 Comment

We are always talking about how using all of this social media stuff takes time. It is about building up community. Engaging with people and not broadcasting. Most of you have a good idea about what has to be done at this stage and some are starting to execute it yourselves but the one thing [...]

Seeking New Writer For The Blog

Niall Harbison Blogging, SZ News October 12, 2009 No Comments

Are you slightly geeky? Do you keep up with all the latest trends and live and breath social media? We are looking for somebody that considers themselves to be 100% geek (like ourselves) and has writing skills and wants to share all their thoughts with the world here on the blog. It would be a [...]

How A Butcher Could Increase Sales Using Social Media

Niall Harbison Blogging, Brands, Facebook, Social Media, Twitter October 8, 2009 4 Comments

I often give talks about social media and rather than confuse people with buzz words and fancy industry lingo I like to give a simple case study using a profession that could not be more removed from the online world to show just how easy it is to implement and how much of a winner [...]

Is the honeymoon period over for Bing?

Lauren Fisher Brands, Search October 2, 2009 1 Comment

Statcounter have recently released results that show search engine Bing has recorded the first decline in traffic since launch.The rival search engine to Google was beginning to take a healthy percentage of the search market. Bing’s share of the US market fell from 9.64% to 8.51%. Consequently, Google’s share increased from 77.83% in August, to [...]

Top 25 Social Food Websites

Niall Harbison Blogging, Brands, Technology, Video October 1, 2009 15 Comments

People used to use cooking books and recipe cards passed down through the generations for all their cooking needs but that has all changed with the emergence of the internet and in particular social media in the last couple of years. Sharing recipes, photos and cooking videos is now common place online and users are [...]

Using Slideshare And 5 Great Social Media Presentations

Niall Harbison Brands, Technology September 29, 2009 No Comments

Presentations have long been a key tool in business with hundreds of people watching one person giving it on a stage at a conference venue but social media is helping to change all of that. I now get presentations from all over the world thanks to Slideshare and can watch videos of people giving the [...]

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