SZ Logo

Category : Advertising And Marketing

5 Standout Job Applications That Dared To Be Different

5 Standout Job Applications That Dared To Be Different

In a industry where creativity is everything, it can be incredibly difficult to show potential employers that you’re the right person for the job. The competition for jobs has become fiercer than ever and you have to be something very special to stand out from the rest of the pack. We’ve already covered a number [...]

Read More …
Quiet Belgian Square Erupts With Dramatic Guerilla Marketing [Video]

Quiet Belgian Square Erupts With Dramatic Guerilla Marketing [Video]

We’ve been seeing lots of viral marketing stunts in the real world in recent weeks but this one takes things to the next level by turning a quiet local Belgian Square in to a full on action movie live in front of the unsuspecting public. It was all done to promote a TV station and it is certainly an attention grabbing piece of marketing…

Read More …
Brilliant “Death” By Flash Mob Highlights Bad Breath Campaign [Video]

Brilliant “Death” By Flash Mob Highlights Bad Breath Campaign [Video]

Flash mobs come in all shapes and sizes and the latest is a brilliant marketing stunt in France launched by mint company Tic Tac which shows people ‘dying’ in a city center location after smelling the breath of a passer by. The big reveal at the end is brilliant and this is some of the best marketing we have seen this year…

Read More …
Citroën UK Turns To Facebook Crowdsourcing To Create New Car

Citroën UK Turns To Facebook Crowdsourcing To Create New Car

Of the many businesses that have integrated social media into the heart of their marketing strategy, the automobile industry is perhaps the most prevalent. Probably because of how much revenue the industry generates, they have a much larger budget to work from in comparison to other industries. Ford would be the…

Read More …
Fantastic Interactive IKEA Campaign Presents Multi-View Kitchen Story

Fantastic Interactive IKEA Campaign Presents Multi-View Kitchen Story

If there’s one company that you can guarantee will think up of a engaging and clever campaign, it’s IKEA. From their Metro setup to their sleepover, they’ve pushed the boundaries of how to engage your audience. This campaign from IKEA Russia is another fantastic example…

Read More …
How Much ROI Do Premium Adverts Bring?

How Much ROI Do Premium Adverts Bring?

Microsoft Advertising decided to find this out for themselves and analysed the different effects between standard and premium ads. For their research, 1,800 people tested out a handful of premium format creative that have run on the MSN homepage in the UK, consisting…

Read More …
Brilliant Blood Donation Campaign Uses Torrents To Raise Awareness

Brilliant Blood Donation Campaign Uses Torrents To Raise Awareness

This campaign features some of the best internet marketing we have seen in a long time as the Russian blood donation service turned to internet torrents as a way of attracting new users. The demographic of both audiences matches each other perfectly and it was a perfect way of attracting new donors in a new and innovative way…

Read More …
Kraft Launch The World’s Tastiest Website Made Entirely From Bacon

Kraft Launch The World’s Tastiest Website Made Entirely From Bacon

The world of marketing online just gets crazier and crazier by the day, and today we have a classic stunt from Kraft to help promote their new home style range which sees them making an entire website out of bacon. It was all captured on video and it is sure to get tons of attention online over the coming days…

Read More …
Google To Introduce New Revenue Model For Online Publishers

Google To Introduce New Revenue Model For Online Publishers

Google has been announcing more and more updates across its products this week, but this latest update comes not from the company itself, but from one of their partners in their new venture.Adweek.com are today reporting that Google are releasing a new product called “Google Customer Surveys”, which may help…

Read More …
Streets Ice-Cream Let You Star in Cool 360° Videos

Streets Ice-Cream Let You Star in Cool 360° Videos

Brands are coming up with some pretty cool real-world campaigns lately to get consumers’ attention, such as Mr. Kipling’s Cake-To-Go bus stop dispenser, and Intel’s hardest punch in Indonesia. This latest real world campaign is really clever and looks like a lot of fun, especially if you’ve…

Read More …
British Airways Launch Brilliant Pop-Up First Class Restaurant For Olympic Games

British Airways Launch Brilliant Pop-Up First Class Restaurant For Olympic Games

The thrill of flying first class on British Airways is not something that we get to experience all that often, but a new pop-up restaurant that the airline is launching in London will bring the experience to the masses. It’s all to help promote the airline’s link up with the Olympics, and it really is a stunning piece of marketing…

Read More …
Let Them Eat Cake! Bus Stops Give Away Free Treats

Let Them Eat Cake! Bus Stops Give Away Free Treats

We’ve seen a number of interactive campaigns centred around creating something unexpected from an everyday object over the last few months, the latest one transforms an ordinary bus stop into a cake dispenser…

Read More …
Page 3 of 3912345678910...Last »