http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/?utm_source=rss&utm_medium=rss&utm_campaign=10-simple-ways-media-coverage Building your brand through social media Fri, 10 Feb 2012 19:01:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-25618 Tom Thu, 26 May 2011 15:53:12 +0000 http://www.simplyzesty.com/?p=5276#comment-25618 Another great resource is the just-released book 'How to Manipulate the Media For fun And Profit" at www.tomzalaski.com, amazon and B&N. Another great resource is the just-released book ‘How to Manipulate the Media For fun And Profit” at http://www.tomzalaski.com, amazon and B&N.

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-18155 In die Medien mit Twitter? | Social Media Blog Wed, 06 Oct 2010 21:43:12 +0000 http://www.simplyzesty.com/?p=5276#comment-18155 [...] einem interessanten Artikel las ich, dass man die Journalisten, per Social Media Twitter aufsuchen [...] [...] einem interessanten Artikel las ich, dass man die Journalisten, per Social Media Twitter aufsuchen [...]

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3533 Niall Harbison Tue, 01 Dec 2009 10:17:14 +0000 http://www.simplyzesty.com/?p=5276#comment-3533 Glad it helped you out Don! As I always say if it helped even 1 person out then I consider it job done :) Glad it helped you out Don! As I always say if it helped even 1 person out then I consider it job done

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3532 Niall Harbison Tue, 01 Dec 2009 10:16:29 +0000 http://www.simplyzesty.com/?p=5276#comment-3532 Yeah Andy I am sure you know all of this only too well. Getting online news coverage is getting even easier to be honest as the public just scans through content super fast so publishers need even more of it to satisfy demand. The only thing that worries me is that the content then gets less click throughs and carries less meaning as people read it in a flash! Cheers for the nice comments BTW :) Yeah Andy I am sure you know all of this only too well. Getting online news coverage is getting even easier to be honest as the public just scans through content super fast so publishers need even more of it to satisfy demand. The only thing that worries me is that the content then gets less click throughs and carries less meaning as people read it in a flash! Cheers for the nice comments BTW

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3526 Don Tue, 01 Dec 2009 09:49:16 +0000 http://www.simplyzesty.com/?p=5276#comment-3526 Great post I was just researching that very thing this week saved me a lot of time indeed! Thanks guys. Great post I was just researching that very thing this week saved me a lot of time indeed! Thanks guys.

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3515 Andy Yeti Tue, 01 Dec 2009 01:51:50 +0000 http://www.simplyzesty.com/?p=5276#comment-3515 Brilliant Brilliant article! For small businesses I think the key thing is also to not be afraid and realise that the meeja really does want to hear from you. in the modern day newsroom there is less time for in-depth investigation and more pressure on finding real-life examples and success stories. As I say, a brilliant blog post. Brilliant Brilliant article! For small businesses I think the key thing is also to not be afraid and realise that the meeja really does want to hear from you. in the modern day newsroom there is less time for in-depth investigation and more pressure on finding real-life examples and success stories.
As I say, a brilliant blog post.

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3504 Niall Harbison Mon, 30 Nov 2009 18:56:25 +0000 http://www.simplyzesty.com/?p=5276#comment-3504 Yeah I would nearly put this in with the last one as it is getting the story ready for the journalist. Bascially the reason surveys get so much coverage is that they are a great resource and all the hard work has been done in advance so a journo just needs to lift it and add a bit of text in order to get their story! Watch out for one of our own later this week :) Yeah I would nearly put this in with the last one as it is getting the story ready for the journalist. Bascially the reason surveys get so much coverage is that they are a great resource and all the hard work has been done in advance so a journo just needs to lift it and add a bit of text in order to get their story! Watch out for one of our own later this week

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3502 Peter Tanham Mon, 30 Nov 2009 18:19:32 +0000 http://www.simplyzesty.com/?p=5276#comment-3502 Another good one I'd add to the list (which you guys have used before) is the special report/study/survey. Anything with new numbers or facts on the hot topic of the day.... as long as it's in a PDF! Another good one I’d add to the list (which you guys have used before) is the special report/study/survey. Anything with new numbers or facts on the hot topic of the day…. as long as it’s in a PDF!

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3496 Niall Harbison Mon, 30 Nov 2009 16:02:22 +0000 http://www.simplyzesty.com/?p=5276#comment-3496 Ah yeah Dave what I meant was that the platform makes it easier for the relevant experts to be heard. 10 years ago you had TV or radio and not many people could break in to those fields as the places were limited. Now I see countless really smart people going out and doing it for themselves online and bypassing the traditional channels. It is like myself cooking, the only way I could have done that 10 years was get a gig on TV but luckily I could just grab a cheap camera and lash them up on YouTube. You are right though if I had not known how to cook I wouldn't have been able to bluff it no matter what the platform :) Ah yeah Dave what I meant was that the platform makes it easier for the relevant experts to be heard. 10 years ago you had TV or radio and not many people could break in to those fields as the places were limited. Now I see countless really smart people going out and doing it for themselves online and bypassing the traditional channels. It is like myself cooking, the only way I could have done that 10 years was get a gig on TV but luckily I could just grab a cheap camera and lash them up on YouTube. You are right though if I had not known how to cook I wouldn’t have been able to bluff it no matter what the platform

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3495 Dave Concannon Mon, 30 Nov 2009 15:41:01 +0000 http://www.simplyzesty.com/?p=5276#comment-3495 Great tips, but I don't think it's any easier to become an expert than it ever has been. Becoming an expert takes time and hard work, perhaps the information in certain areas is easier to find, but nobody becomes an expert overnight. Great tips, but I don’t think it’s any easier to become an expert than it ever has been. Becoming an expert takes time and hard work, perhaps the information in certain areas is easier to find, but nobody becomes an expert overnight.

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3494 James Woodward Mon, 30 Nov 2009 15:06:54 +0000 http://www.simplyzesty.com/?p=5276#comment-3494 Hi Niall, thanks for the article, it's excellent. We (Cora Systems) are looking to generate more PR next year and are looking for an agency - have you worked with one you would recommend? Hi Niall, thanks for the article, it’s excellent. We (Cora Systems) are looking to generate more PR next year and are looking for an agency – have you worked with one you would recommend?

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3490 Niall Harbison Mon, 30 Nov 2009 14:01:40 +0000 http://www.simplyzesty.com/?p=5276#comment-3490 Yeah becoming an expert in your field is one of the most important factors alright. It is a lot easier to do now than it used to be with all the tools that we have at our disposal online but you do need to really know your stuff inside out. Yeah becoming an expert in your field is one of the most important factors alright. It is a lot easier to do now than it used to be with all the tools that we have at our disposal online but you do need to really know your stuff inside out.

]]> http://www.simplyzesty.com/advertising-and-marketing/brands/10-simple-ways-media-coverage/#comment-3488 Lindsay Browning Mon, 30 Nov 2009 13:56:51 +0000 http://www.simplyzesty.com/?p=5276#comment-3488 Really great tips!It's all about being pro-active and being an expert in your space. Really great tips!It’s all about being pro-active and being an expert in your space.

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