I think this is a really useful point of discussion to develop. I haven’t ‘done a Dermot’ but my first reaction is that this could be developed into a series of maps that map (different meaning of the word) different scenarios, or ‘opening’ scenarios. A different way of looking at it is to put the reader, the target person or persons at the centre. It would be interestinmg also to look at this in terms of the sequence of engagement, and the level of influence of different tools.

In reality no two individuals will take the same course to forming their view. If we could one on one word of moth is still THE strongest medium, but can’t be replicated across the masses. We have then the challenge of how most efficiently can we aggregate the reciept of information to the greatest number of people. I’m in the camp of looking to create communities of common interest and work from there.

Should therefore we map the the interreaionshipos between media, such as we have here, and then focus on devising ways for folk to mould those around a community with an information need?

Sorry – Friday night babbling…