You probably want to grow the readership on your blog, the majority of people do. There are a lot of different ways to do this including SEO, writing great content, building community and using social media but one that most people overlook is guest blogging. So the idea is simple…you write posts for other blogs that are in your niche and expose your writing and ideas to a whole new audience. You can create the best blog content in the world but if people don’t get to read that content it can become frustrating. You can see how we post guest articles on other sites like Lauren writing on Mashable and me writing on Rotorblog, these are both well established successful blogs in our own niche with substantial traffic.

So how do you get started? Well just like writing great content for our own blog it is hard work. Here are our list of tips for guest blogging and how you should go about it…

Find Relevant Blogs

If you are writing a sports blog there is no point you guest posting here on our blog. You need to find good relevant blogs in your vertical to post on. The chances are that if you are following the industry as closely as you should be then you will know who the other influential bloggers are already. You should never see other bloggers in your area as competition, there are enough readers to go around.

Form A Relationship

Start by following authors of other blogs on Twitter, they should be easy enough to find. Talk to them and pass on relevant information that might be of interest to them. This does not mean spamming them with links to your own blog. Sacrifice the odd story to send to them first. Once you are on talking terms you can send them an email asking them if they are looking for guests bloggers and that you would like to write an insightful post for them.

Write Better Content

Most people who guest blog see it as a quick win solution where they fire over a quick post just so as they can have a link on another blog leading back to them. You should be the exact opposite. If anything you should be writing your best content on other blogs so as new readers are blown away and feel inclined to come to your blog and subscribe to your own feed.

Help Promote

Link to the post that you have written on another blog. It is good manners and it will help to build a relationship into the future. Remember the post is acting as an advertisement for your knowledge and for your own blog and helping to build up your authority as an expert in your field so the more people that see it the better.

Benefits

There is no doubting that guest posting is a big job and it takes a lot of time but it will expose your blog to a whole new audience and you will slowly start to see more readers flowing in. On top of the readers you can not underestimate the relationships that you are building with your peers in the industry and there is off course the fact that you are helping to build links in to your own blog from credible sites.

If anybody fancies guest posting on this site please feel free to give us a shout because just like everybody we are always looking for great content to show off.

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